| With the increasing aging of our society,elderly health has gradually become a major livelihood issue.Under the new media environment,whether the health information needs of the elderly can be met has an important impact on their healthy development.Through field observation,questionnaire survey and in-depth interview,this paper explores the health information needs of the elderly group,the path and dilemma of searching for health information in the new media environment.The survey found that the elderly groups are more active and active in dealing with their own health problems,and have a strong desire for health information.Prevent or improve bad living habits and improve health information literacy;Understanding disease-related information for self diagnosis and medical decisionmaking is the main motivation for the elderly to search for health information.In terms of the types of health information needs,the information related to the treatment and prevention of diseases is the most concerned by the elderly group.The information related to healthy life such as nutritional diet and sports and fitness is also the focus of their attention,and they pay less attention to the information related to mental health.The difference of physical health status of the elderly makes them have three attitudes: positive seeking,positive coping and negative avoidance when facing health information.There are four main ways for the elderly to search for health information: network new media,traditional media,interpersonal relationships and professional medical resources.In the new media environment,many elderly people begin to search for health information through online new media channels,but the search experience is general;The elderly audience of traditional media has decreased,but it is still an important channel for the elderly to search for health information.Interpersonal channel is the most reliable channel for the elderly to search for health information.Professional medical resource channel has become the most trusted channel for the elderly to search for health information because of its authority and easy implementation of health information;The path for the elderly to search for health information will change with the change of use situation.Health information factors,resource factors,environmental factors and personal factors are the main influencing factors of the elderly group’s preference for different health information search paths.In the process of searching for health information,the elderly groups encounter significant difficulties mainly from two aspects: one is the network new media channel,which is plagued by limited content input,complex application operation logic and uneven health information quality;Second,through traditional media channels,the difficulties encountered by the elderly are mainly concentrated in health and health care TV programs.The density of health knowledge is low,and the proportion of implicit marketing content is large,which affects the health information search experience of the elderly audience.In this regard,the article puts forward positive countermeasures: first,deeply promote the aging transformation of application programs,carry out community digital skills training,advocate family digital back feeding,optimize the healthy communication environment of network new media,create an authoritative health information distribution platform,give digital support to the elderly at multiple levels,and improve their health information literacy;Second,streamline the process of health and wellness TV programs,eliminate hidden marketing,meet the health information needs of the elderly group to the greatest extent,and help improve the health information literacy of the elderly group and promote the healthy China action. |
