Research On Precision Marketing Of Nanchang L Educational Training Institution

With the support and development of education in our country,many educational and training institutions are pouring into the market,the competition is increasing,the demand of customers is changing,and many training institutions are caught up in the marketing bottleneck for this.Facing the double change of market environment and competitive environment,enterprises should pay more attention to the research of marketing strategy,especially the research of precision marketing.Nanchang L Education and training institutions in the marketing management and marketing philosophy is still relatively backward,especially in the development of marketing strategies there are still a lot of defects.Through the precise application of marketing strategy and precision marketing,so that the education and training institutions out of the market positioning and subdivision is not accurate,customer communication is too single and other marketing models,so as to enhance the competitiveness of enterprises.By analyzing the research background and significance of precision marketing in Nanchang L education and training institutions,summarizing the research methods and research objects of the thesis,analyzing the present situation and limitation of the research on this subject according to the literature review at home and abroad,as the starting point of this research,and the theory of precision marketing runs through the whole discussion system.This paper intends to solve the problems in the development of Nanchang L education and training institutions,constructs the fine system of customer information management,puts forward the precise marketing combination strategy of Nanchang L education and training institutions,and probes into the implementation of precision marketing of Nanchang L education and training institutions,aiming at establishing a set of precise marketing business model suitable for the characteristics of Nanchang education and training institutions.