Research On The Motivation Of Cycling Social App Users

Based on the theoretical framework of "use and satisfaction" in communication,combined with research methods such as questionnaire surveys and in-depth interviews,this paper summarizes and analyzes the use motivation and motivation satisfaction of users of cycling social apps.Firstly,factor analysis was used to determine the main use motivation dimensions of cycling social app users;secondly,independent sample T test and one-way variance method were used to analyze the user groups of different gender,age,education,monthly income,App usage frequency,etc.differences in the use of motivation dimensions;thirdly,the paired sample T test was used to analyze the correlation and difference between different use-motivation dimensions and their corresponding motivational satisfaction;finally,the analysis results of the comprehensive questionnaire data and the information collected by the interview were used to discusses the impact of cycling social apps on users’ sports life.The results show that:First,the users of cycling social apps are mainly young men,aged between 18 and 35 years old,well educated,with more structured occupations and good income status.Cycling frequency,cycling distance,self-actualization,monthly income and age are important factors that affect the frequency of users’ App usage.Second,the motivation of users of cycling social apps includes four basic dimensions: social interaction,sport function,entertainment and self-realization.Among them,the two dimensions of "sport function" and "social interaction" have the highest degree of explanation.Male users’ motivation of "sport function" is significantly stronger than that of female users;high-income users’ motivation of "entertainment" is significantly stronger than that of middle-and low-income users.Moderate and above users of cycling social apps take "sport function" and "self-realization" as their main motivations;heavy users take "social interaction" as their main motivation.Third,there are significant differences between the use motivation dimensions of "social interaction","entertainment" and "selfactualization" and their corresponding motivational satisfaction dimensions.The motivation of "social interaction" and "entertainment" increased significantly after users used the app,while the motivation of "self-actualization" decreased significantly after users used the app.Fourth,"Sport function" is the native motivation of cycling social app users,which reflects the user’s mediated exercise habits.As the app is used more and more deeply,the user’s motivation begins to deviate from "social interaction".Users form teams through social interaction and participate in cycling together,thus forming a virtuous circle of socializing with sports and promoting sports with socialization.Through the three basic processes of generalization,identification and comparison,users continue to construct group identity in the group,making cycling their specific way of life.