Research On The Survival And Development Of "Nine Sons Movement" In Shanghai From The Perspective Of Cultural Ecolog

Under the background of “cultural self-confidence”,the development of folk sports has become a common topic in the sports industry.People are more and more aware of the important role of folk sports in the development of mass sports and the construction of sports power in China.“Jiuzi movement” is the product of the interaction between “folk sports culture” and modern urban environment.The study of the survival and development process of “Jiuzi movement” is to explore the process of mutual adjustment and adaptation between folk sports culture and urban“cultural ecology” environment.This paper mainly takes the “Jiuzi movement”as the research object,stands in the perspective of “cultural ecology”,and summarizes the advantages of the “Jiuzi movement” from the perspective of external influence and adaptation for us to learn;It is found that the shortcomings of the“Jiuzi movement” let us correct them.Secondly,taking the contestants of “Jiuzi movement” as the survey object,combined with the results of the questionnaire,this paper has an insight into the relationship between the innovative “Jiuzi”culture and “people” from the internal influencing factors,and discusses how to make the modern folk sports activities better spread among the crowd.This study mainly adopts the methods of literature,field investigation,interview,questionnaire and data statistics.The main research results are as follows:1.“Jiuzi movement” is an adaptive innovation of lane games to the “cultural ecology” environment of modern Shanghai.Since 2015,the “Jiuzi movement” in Shanghai has been mainly held in the form of “community game Festival” during the“Shanghai Tourism Festival”,which has a relatively mature survival and development model.2.From the perspective of “cultural ecology”,the “Jiuzi movement” conforms to the trend of the times,takes the policy ride,and effectively ensures the survival of the “Jiuzi movement” culture with the help of modern science and technology and the construction of grass-roots organizations.After the survival,the “Jiuzi movement” is integrated with the market economy,which not only promotes the economic development of Shanghai,but also spreads the folk sports culture.In addition,the “Jiuzi movement” also effectively promotes the construction of urban landscape,The “Jiuzi movement” culture has been actively integrated into the micro layout of the city,which has effectively promoted the construction of the city’s cultural environment.3.“Jiuzi movement” is a pioneer of the modernization and innovation of folk sports.It is inevitable that there will be many problems in the process of “touching the stone and crossing the river”.From the perspective of “cultural ecology”,the “Jiuzi movement” has the following shortcomings in the process of modernization and Innovation: first,the attraction of folk culture is relatively insufficient,the “Jiuzi” cultural atmosphere is insufficient,and the important value of culture is ignored in the process of inheritance.Second,the “Jiuzi movement” has a single development model,insufficient hematopoietic function and lack of diversified and complete industrial chain.Third,it failed to make full use of the modern information media platform,failed to correctly recognize the great value of modern information dissemination,and failed to make full use of Shanghai’s scientific research,teaching,sports talents and other resources.Fourth,the construction of grass-roots organizations needs to be improved,the development of the “Jiuzi” project is uneven,and the horizontal spread of culture is narrow.Fifth,in the process of modernization and innovation of the “Jiuzi movement”,the middle-aged and elderly contestants were not better taken into account.4.Combined with the above problems,this paper puts forward targeted suggestions: first,create a cultural development environment for the “Jiuzi” and promote the daily development of the “Jiuzi movement”.Second,relying on social economy,build the cultural industry chain of “Jiuzi movement”.Third,strengthen the construction of social system and further promote the inheritance and development of the “Jiuzi movement”.Fourth,integrate modern science and technology to help the spread of “Jiuzi” culture.Fifth,publicize the contemporary value of folk sports culture and help middle-aged and elderly groups adapt to modern folk sports forms.