| With the implementation of the " double reduction " policy,related content such as quality education and study travel has become a hot topic.Parents and students are very concerned about how to implement quality education,so that students can jump out of traditional learning methods and achieve all-round development of moral,intellectual,physical,aesthetic and labor.The ancients once said that ’ reading ten thousand books is better than walking ten thousand miles ’.How to realize this transcendent artistic conception under exam-oriented education and return education to children themselves is also a topic of concern in recent years.Study travel is an important form of quality education.It can expand students ’ horizons,improve their practical ability,stimulate their interest in scientific research,develop their creativity and teamwork spirit,so as to realize the all-round development of morality,intelligence,physique,beauty and labor.Study travel can not only enable students to better understand the natural environment,more in-depth study of history and culture,but also enable students to be more familiar with social reality,better understand the trend of social development,so as to better achieve the goal of quality education.This paper takes Shangqiu City,Henan Province as the main research area,studies and discusses the feasibility of study travel development,and how to effectively plan and implement study travel development.First of all,this paper introduces the background and significance of the development of study travel in Shangqiu City.With the help of RMP theory,tourism resource development theory and industrial integration theory,this paper analyzes and summarizes the resources(R),market(M)and products(P)of study travel in Shangqiu City,and discusses the feasibility of the development of study travel in Shangqiu City.Secondly,combined with the existing characteristic research resources in Shangqiu area,this paper puts forward the specific implementation plan of Shangqiu study travel development,including study travel planning,study travel implementation,study travel management and so on.Finally,this paper puts forward some suggestions for the development of study travel in Shangqiu City,including strengthening the awareness of research travel,improving the quality of research travel,and expanding the study travel market.The research results of this paper show that Shangqiu City has rich study travel market resources and strong development potential.It is suitable to develop study travel products based on local characteristic cultures such as history,nature,agriculture and folklore to meet the needs of the market.However,the study travel market in Shangqiu is still in the initial stage of exploration,and it is necessary to strengthen the construction of brand strategy,talent team and product development.In addition,Shangqiu’s study travel and school integration are insufficient,and it is necessary to further strengthen the construction of the relationship with the teaching system,and cooperate with other industries to expand the research business of all ages.The development of study travel helps to bring new growth points to Shangqiu’s tourism industry.This study provides a useful reference for the development of study travel in Shangqiu,which can promote the publicity and promotion of Shangqiu ’s urban culture,and provide strong support for the development of Shangqiu’s tourism industry. |