The 19 th National Congress of the Communist Party of China formally proposed the implementation of the rural revitalization strategy,which requires the priority development of agriculture and rural areas,and the establishment and improvement of the urban-rural integrated development system and policy system in accordance with the general requirements of industrial prosperity,ecological livability,rural civilization,effective governance,and affluent life.,to accelerate the modernization of agriculture and rural areas.In addition,the 19 th National Congress of the Communist Party of my country also clearly stated that the main contradiction in our society has been transformed into a contradiction between the people’s growing needs for a better life and unbalanced and insufficient development.This contradiction is also reflected in the participation of rural residents in physical exercise.There are obvious differences in the development of sports between urban and rural areas,and the pace of sports development in rural areas is far behind that of urban areas.In the current rural sports field,there are main contradictions such as insufficient supply of sports infrastructure,inadequate supply,and insufficient social sports instructors.Correspondingly,the majority of rural residents are eager to participate in fitness activities and hope to improve their quality of life through participating in sports activities.General Secretary Xi Jinping once pointed out that with the continuous development of my country’s social modernization,there has been an objective law that the proportion of cities has gradually increased and the proportion of rural areas has gradually decreased.Starting from my country’s national conditions,as a developing country with a population of 1.4 billion,no matter what stage of industrialization and urbanization develops,agriculture must continue to develop,rural areas will not disappear,and urban and rural areas will coexist for a long time[Xi Jinping.[M] Beijing: Foreign Languages Press,2020,6: 255-262.].At present,Shaoshan City is actively promoting the creation of a national fitness demonstration city.Under the opportunity of implementing the rural revitalization strategy,how to improve and improve the relatively lagging status of rural sports development in Shaoshan City,enhance the physical fitness of rural residents,and promote the development of national fitness activities in rural areas of Shaoshan City become an important subject.This paper adopts literature method,interview method,questionnaire survey method,field investigation method,mathematical statistics method,logical analysis method and other research methods to analyze the current situation of national fitness activities in rural areas of Shaoshan City and the factors that affect the development of national fitness activities in rural areas of Shaoshan City.Conduct analysis,study the new opportunities and new requirements brought by the rural revitalization strategy for Shaoshan City’s rural national fitness activities,investigate the current situation and existing problems of Shaoshan City’s rural national fitness activities under the rural revitalization strategy,and finally provide suggestions for the development of Shaoshan City’s rural areas to develop national fitness activities.Fitness activities to put forward countermeasures and suggestions.The research results show that:(1)The implementation of the rural revitalization strategy has an obvious role in promoting the development of national fitness activities in rural areas.Rural revitalization can promote the support of rural sports policy,promote the infrastructure construction of rural sports public services,break and update farmers’ outdated sports concepts,and improve rural sports.Farmers’ sports awareness.At the same time,the implementation of the rural revitalization strategy also puts forward certain requirements for the development of national fitness activities in rural areas.The first is to strengthen the publicity and propaganda of national fitness activities,the second is to improve the construction of public sports facilities in rural areas,and the last is to focus on the cultivation of rural sports management talents.(2)The cause of national fitness in rural areas of Shaoshan is steadily advancing.Governments at all levels are actively implementing national fitness work arrangements,performing their duties and responsibilities well.The establishment of sports policies and regulations is gradually improved,the organization and leadership management is gradually standardized,and the special funds are increasing year by year.The number of sports instructors has increased year by year,and the construction of public sports facilities has achieved remarkable results,but the number of national fitness activities in rural areas is still small.More than half of the surveyed population in rural areas of Shaoshan City participated in physical exercise less than three times a week;the exercise time of the participants was mainly in the early morning and evening.The purpose of the participants’ exercise is mainly to exercise,improve health,recreation,pass time and other purposes.The proportion of middle-aged and elderly people participating in national fitness activities is relatively large,and the proportion of young people is relatively small;more female groups participate,but less male participation;a considerable number of participants have a certain degree of misunderstanding;nearly half of the population can compare Familiar with learning sports knowledge and skills through the Internet;Shaoshan City has relatively few national fitness activities for rural residents to choose,and people are greatly restricted by venue equipment.The main fitness programs are walking,table tennis and basketball,square dance,running,etc.Common fitness activities,in addition,the vast majority of participants have very low sports consumption.(3)At present,the development of national fitness activities in rural areas of Shaoshan City has the following problems: imperfect rural sports policies and regulations,weakened functions of rural sports management institutions,lack of funds for national fitness activities,lack of guidance from social sports instructors,lack of sufficient venues and equipment,and lack of national fitness in rural areas.Seven problems,such as less fitness activities and weak awareness of people participating in national fitness activities Factors,economic factors,national fitness venue equipment factors,social sports instructor factors and higher-level organizational management factors and other factors.In view of the current situation of the development of rural national fitness activities under the background of the rural revitalization strategy of Shaoshan City,propose the following countermeasures(1)Strengthen rural sports laws and policies,and highlight the key points of rural sports development;(2)Strengthen organizational leadership and special funding to improve the construction of sports infrastructure;(3)Promote the construction of rural sports public service system to meet the different fitness needs of the masses;(4)Increase the publicity and implementation of sports in rural areas,and create a cultural concept of national fitness. |