The report of the 20th National Congress of the Communist Party of China called for accelerating the all-round development of national sports fitness and competitive sports and building a strong sports country.As a typical example of the new era,the number of sports reports has increased significantly,and this trend is the result of the rapid development of the media industry.In the current social context of the new era,there is a certain connection between the media image and the social image of athletes.In the past decade,People’s Daily,a mainstream domestic newspaper,has summarized and explored the news rhetoric of sports athletes and the image of sports athletes in their reports,so as to gain a deeper understanding of the reasons for the changes in the spirit of sports in contemporary China.In a summary summary of the research background and current situation,this paper confirms the research focus,and sorts out the research concept content and research results in detail as a theoretical basis.On the basis of establishing a language database of contemporary sports athletes’ news reports,the report materials selected from People’s Daily explain the use of vocabulary by sports athletes in reporting.It is analyzed from two perspectives:lexical analysis and language style characteristics.Under the current social situation,the reporting of sports athletes is different from the past,and more attention is paid to the personality quality and mental outlook of sports athletes.At present,China attaches great importance to sports and sports athletes,and expanding the breadth of research on the discourse of sports athletes is also a topic worth exploring.Therefore,at present,in-depth study and discussion of discourse research in sports athletes’ reporting has certain significance,and also has certain practical reference value,as a national mouthpiece People’s Daily in reporting sports athletes,the changes in language expression when reporting sports athletes are beneficial to rational construction,the maintenance of the current mainstream discourse power,and also beneficial to the popularization of sports knowledge and condensation of public consensus.And because of the high level of attention,the coverage of sports athletes in competitions has become more important in terms of building social civilization and building an international image.People’s Daily makes full use of sports competitions to highlight its discourse dominance,explore important breakthroughs,improve national identity,promote national unity,strengthen national self-confidence,and display China’s strong sports image to the outside world.This requires constant research by professionals and those in the industry. |