A Study On The Influencing Factors Of College Students’ Acceptance Of Live Broadcast Teaching

Since the COVID-19 in 2019,the educational community’s attitude toward online education has to change from "Novelty" to "New Normal",integrating "Internet+" Online education with "Smart+" technology has become an important development direction for higher education in China and the world.Online education in China can be roughly divided into three stages: the first stage is based on Lantern slide with simple arrangement of pictures and text;the second stage is mainly based on video broadcasting;and the third stage is based on Live Broadcast Teaching.As an emerging media means in the information age-webcasting is introduced to the education field,which brings new opportunities and challenges for the hot fragmented learning and the development mode of information-based teaching nowadays.Whether Live Broadcast Teaching can be successfully promoted and widely accepted in the field of university teaching is influenced by the acceptance of students to a certain extent.Therefore,based on previous studies,this study investigates the key factors affecting the acceptance of live broadcast teaching in colleges and universities and its inner connection.This study is carried out by literature,interview,questionnaire and data analysis,The main research work is as follows :(1)The current status of research on live broadcast teaching at home and abroad is summarized,and the current status of research on technology acceptance theory in the field of educational research is analyzed,and the main factors affecting the willingness to use live broadcast teaching are proposed;(2)According to the relationship between factors and based on the UTAUT model,a theoretical model of factors influencing the acceptance of college students’ live broadcast teaching was constructed,and the variables in the model were defined,the measurement dimensions of the study were clarified,and relevant research hypotheses were put forward;(3)On the basis of the maturity scale,a questionnaire was designed and compiled to investigate the influencing factors of college students’ acceptance of live broadcast teaching.After the prediction of the questionnaire,it was officially distributed,and a total of 725 valid questionnaires were collected;(4)SPSS was used to analyze the questionnaire data and AMOS was used to conduct model testing and hypothesis testing on the theoretical model.The results of this study are as follows :(1)Performance expectation,social influence and perceived pleasure have positive effects on intention to use;(2)Effort expectation and perceived pleasure have positive effects on performance expectation;(3)Facilitating conditions have a positive impact on effort expectation;(4)Self-efficacy had a positive effect on perceived pleasure;(5)Gender differences in performance expectations and perceived pleasure;(6)Grade differences in performance expectation,social influence,facilitating conditions and use intention;(7)Majors differences in use intention;(8)There were differences in six factors except facilitating conditions in use experience.In order to improve the willingness to use live broadcast teaching,i think we should start from the following two aspects:(a)teachers should deeply optimize teaching quality,focus on teaching content differences and optimize the live learning environment;(b)schools and platforms should strengthen the promotion of popularization and enrich the interactive form of live teaching.