Research On China’s Sports Consumption Data Governance From The Perspective Of Blockchain Technology

In recent years,with the implementation of various sports industry related policies and the improvement of residents’ quality of life,China’s sports consumption market has become more and more active,playing an important role in promoting social and economic development and promoting people’s healthy life.The release potential of sports consumption is inseparable from the support of Internet digital technology.At present,the integrated development of sports industry and Internet digital technology has brought new changes to the sports consumer market,mainly reflected in intelligence,fragmentation,socialization and so on.Along with the vigorous development of China’s sports industry,the problem of data management of sports consumption in China is also gradually highlighted: the special investigation activities of sports consumption are hard to carry out by COVID-19.The collection,storage and processing of sports consumption data do not show the state of systematic governance;The scientific problem of data cannot be guaranteed,resulting in data distortion and affecting the progress of sports consumption data management.These problems require the government,enterprises and the public to participate in building a long-term monitoring mechanism for China’s sports consumption data governance.Blockchain is a distributed chained data structure,involving mathematics,cryptography,computer programming,etc.the characteristics of blockchain technology,such as decentralization,no tampering,openness and transparency,and collective maintenance,lay the foundation for blockchain to create a trust mechanism.These characteristics can effectively inhibit the data centralization,trust and data security of sports consumption.Using the methods of literature review,case analysis and cross research,taking sports consumption data as the research object,this paper investigates the current situation of sports consumption data governance in China,and draws the following conclusions in view of the problems existing in the process of sports consumption data governance:(1)China’s sports consumption data governance is based on the national special investigation of sports consumption The special investigation of local sports consumption and the spontaneous sports consumption data investigation activities carried out by non-governmental organizations;(2)The problems in the process of sports consumption data governance are mainly reflected in the limitations of survey methods and the scientificity of survey data;(3)The use of blockchain technology for sports consumption data governance is consistent with the degree of decentralization,data security,data sharing and intelligent governance,and has formulated a sports consumption data governance framework using blockchain technology and a complete sports consumption data governance model including data collection,data processing and data application;(4)Through case analysis,it is found that the application efficiency and insufficient application of blockchain technology in sports consumption data governance.Finally,combined with the research conclusions,this paper puts forward suggestions for the application of blockchain in sports consumption data governance:(1)improve the laws and regulations of blockchain in the field of sports consumption data governance,and create an external social environment with stable and rapid development of blockchain technology;(2)Build unified blockchain technical standards and statistical indicators of sports consumption data;(3)Speed up the breakthrough of blockchain technology weaknesses and occupy a favorable position in the formulation of international blockchain standards;(4)Cultivate blockchain sports compound talents and provide talent reserves for the digital development of sports field;(5)Accelerate the research on the integration of blockchain technology with 5g,artificial intelligence,big data and other technologies to provide technical power for the high-quality development of sports consumption.There are 13 figures,8 tables and 62 references in this paper.