Research On The Media Convergence Mechanism Of Ideological And Political Education Communication In Colleges And Universities

Education is dissemination,because the process of education is also the process of disseminating educational information and resources to the dissemination audience.Driven by the development of Internet technology,major changes have taken place in the way and means of communication.It is the Internet that has driven the human communication from symbolic communication,sound communication,text printing communication to telephone and television communication to network communication,thus contributing to the formation of the all-media communication pattern.Adapting to the actual needs of Internet technology to promote economic and social development,and promoting the development of media integration on the basis of the implementation of “three networks integration”,not only empowers China’s economic construction,but also “makes mainstream public opinion bigger and stronger,and consolidates the common ideological foundation for the unity and struggle of the whole Party and the people,and provide strong spiritual strength and public opinion support for the realization of the ‘two centenary goals’ and the realization of the Chinese dream of the great rejuvenation of the Chinese nation.” In fact,the development of media integration has profoundly affected all areas of China’s economic and social development,under the development trend of media integration,the ideological and political education communication in China’s colleges and universities has ushered in a major opportunity.The dissemination of ideological and political education in colleges and universities is a concrete manifestation of educational dissemination,and it is the result of the organic integration of educational dissemination and ideological and political education in colleges and universities in practice.Entering the era of information networking,various emerging media are constantly emerging,traditional media and emerging media are intermingled with each other,and their functions are increasingly infiltrated,which promotes the all-media communication pattern and the development of media integration.Educational communication is a system,and the operation of various structural elements within the educational communication system constitutes the operating mechanism of the system.Facing the educational communication opportunities brought by the development of media integration,the main body of educational communication in colleges and universities should change their working ideas,explore the construction of a media integration mechanism for ideological and political education communication,and achieve the goal of systematic mechanism operation on the basis of optimizing the mechanism operation and bringing into play its functions.The goal is to mobilize the function of the mechanism with the help of the media integration platform and the education communication of moral education workers,optimize the operation of education communication,improve the effectiveness of ideological and political work,so as to improve the ideological and political quality of students and serve the fundamental task and historical mission of establishing moral education.The article consists of five parts.The first part is the introduction,which mainly discusses the background of the topic selection,that is,the opportunities and challenges faced by the dissemination of ideological and political education in colleges and universities under the background of all media formed by the integration of media,then it introduces the relevant researches on education communication,ideological and political education communication,media integration and ideological and political education communication.At the same time,it also briefly introduces the research significance,research methods and innovations of the selected topic.The second part first introduces the concept of educational communication and analyzes the relationship between educational communication and ideological and political education in colleges and universities.On this basis,it discusses the concept,goals and tasks of ideological and political education communication in colleges and universities,and focuses on the educational communication function of media integration.Because the dissemination of ideological and political education in colleges and universities is only one of the specific manifestations of educational dissemination,media integration and dissemination can exert a positive impact on educational dissemination,and it will inevitably affect the dissemination of ideological and political education in colleges and universities.Therefore,it is appropriate to explore the construction of media fusion mechanism of ideological and political education communication,and through the normal operation of media fusion mechanism,expand the communication effectiveness of ideological and political education in colleges and universities and promote the realization of the realization of ideological and political education dissemination goals in colleges and universities.The third part discusses and analyzes the influence of media integration development on the dissemination of ideological and political education in colleges and universities.With the development of Internet technology,the development trend of media integration has been continuously strengthened.While promoting the continuous innovation of ideological and political education dissemination carriers and methods in colleges and universities,it has also brought challenges to the traditional ideological and political education dissemination mode,but it is suitable for "post-00" college students.Therefore,under the trend of media integration and development,it is an inevitable choice to build a media integration mechanism for the dissemination of ideological and political education in colleges and universities.The fourth part mainly investigates the current situation of the dissemination of ideological and political education in colleges and universities in my country.Through a sample survey of the work development of several local colleges and universities,we try to find problems and analyze the causes of the problems.From the perspective of media integration and communication,it is mainly because the media integration mechanism of ideological and political education and communication needs to be optimized.The fifth part mainly discusses the optimization strategy of the ideological and political education communication media integration mechanism in colleges and universities.Based on the research on the current situation of ideological and political education dissemination in China’s colleges and universities and the analysis of the causes of the problems,it is advisable to improve and optimize the role integration mechanism of education dissemination,the environmental integration mechanism of education dissemination,and the guarantee mechanism of education dissemination.The goal is to promote the mutual cooperation and synergy of the various elements of the dissemination of ideological and political education in colleges and universities,so as to continuously improve the effectiveness of the dissemination of ideological and political education,and serve the historical mission of ideological and political education of “cultivating morality and cultivating people”.