Research On The Network Public Moral Issues Of College Students In The Big Data Era

In the big data era,with the rapid development of network technology,the boundaries of public and private fields in cyberspace have become blurred,and the behavior of network public morality is out of control.Therefore,it is an urgent task to strengthen cyberspace governance and purify the cyberspace environment.The Outline for the Implementation of Citizen Morality Construction in the New Era clearly proposes that we should cultivate civilized and self-disciplined cyber behaviors and create a good cyber public morality environment.The network public morality in the big data era is the basic norm and moral norm that people use to regulate and regulate moral behavior in the network social public domain.College students are the main group of network social activities.Enhancing their network morality qualities is not only beneficial to the improvement of their personal qualities,but also related to the harmony and stability of campus,and it is also an important embodiment of meeting college students’ pursuit of a better life in network society.Therefore,how to solve the problems of college students’ network morality in the big data era and improve their network morality is an urgent issue which has a distinct era brand and practical significance.Based on the judgment dimension of college students’ network morality,this study constructs a four-dimensional elevation path model,which is proved to be reliable and effective by structural equation model.The results show that the overall level of network morality of college students is relatively high,but their overall satisfaction with the group is relatively low,indicating that college students have higher demands on themselves.The main problems are as follows: the cognition of network public morals is vague,the emotion of network public morality is relatively indifferent,the will of network public morality is not firm and there are conflicts with network public morality.The main causes of the problem can be attributed to the lack of self-discipline,big data technology alienation,incomplete data governance mechanism and the negative impact of the big data environment.In order to improve the quality of network public morality of college students,this thesis puts forward the corresponding ways: first,to strengthen the propaganda and education of network public morality and enhance the cognitive level of network public morality of college students;second,to perfect the environment of cultivating network public morality and strengthen the emotional experience of network public morality of college students;third,to cultivate self-discipline of the subject of network public morality and strengthen the will of network public morality of college students;fourth,to enrich the content and ways of network public morality and standardize the practice of network public morality of college students.