| Web 2.0 technology has revolutionized the ecology of the web,The new idea of "self-media",including blog,podcast,social networking site,microblog,We Chat and so on,breaks the traditional one-way information exchange mode,makes the boundary between communicator and audience decomposed,and affects the way people accept and deliver information.Although the birth of We Chat public platform is not long,but has formed a strong momentum,its influence can not be underestimated.But on the other hand,because its existence time is still short,has not caused the educational world enough attention.Different from commercial organizations,self-media operation in colleges and universities is characterized by diversified platforms,rich and vertical contents,rapid dissemination of information and matrix coverage.Therefore,this thesis chooses We Chat public platform as an example,takes G university as the research object,deeply studies its problems in the development of self-media operation,and puts forward the optimization strategy,which is not only helpful to the sustainable development of self-media operation of G university,but also has reference value for other universities.Then,based on the Lasswell 5W model,this thesis analyzes the current situation of G university’s self-media operation,sums up the existing problems and analyzes the root causes of the problems.This article holds that G colleges and universities seize the opportunity of the era of self-media,and actively use self-media to promote their own,has achieved some results.However,while G university media outputs content and creates income,there are still many problems in its operation,such as shortage of professionals,vague position,limited information channels,weak real-time interaction and simple presentation.In order to realize the strategy effectively,it is necessary to formulate three guarantee measures,such as internal and external guarantee environment,high-quality all-around operation team and all-around operation mechanism. |
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