Study On The Communication And Operation Mode Of MOOC Platform In China

With the rapid development of network technology,and the following interaction between the Internet and all walks of life,"Internet + education" industrial pattern gradually comes into people’s vision.There are more and more network open class,online education platform to spring up.Especially the massive open online course MOOC came out,setting off a boom in online education.The emergence of MOOC breaks the barriers of traditional teaching mode,and makes high-quality resources globally shared,which has a huge impact on the education industry.Therefore,2012 was called "the first year of MOOC".After several years of practice and development,the heat of MOOC gradually subsided.For example,many MOOC platforms are merely the traditional classroom but online.What’s more,there is no organic combination of the MOOC mode and the Internet communication characteristics,and there are still many shortcomings of the communication and operation mode and thereby the space for optimizing the development.MOOC as a new education mode born on the Internet,its development depends on network and new media technology.The purpose of this paper is to study the development status,communication and operation mode of MOOC platform in China from the perspective of communication and marketing.The author has studied the development status of several major MOOC platforms in China through field investigation and in-depth interview and comparative analysis,and makes in-depth research on the 5W communication mode of Lasswell,for China’s MOOC platform.It puts forward innovative communication mode and sustainable development strategy.This study finds that MOOC is gradually forming a new type of communication mode that subverts traditional education.The MOOC classroom breaks through the one-way interpersonal communication mode,and interacts with the mass communication mode,and constructs a multiple complex network communication mode.China’s MOOC platform will bring new knowledge dissemination model for traditional education through continuous technological research and development,and explore newoperation strategies for the sustainable development of MOOC platform.It is true that MOOC will not replace the status of traditional colleges and universities in the education industry,but the development of MOOC can integrate the traditional teaching model with the MOOC model,and establish a new and interactive education model with multiple,interactive and efficient interaction.As the most important educational industry in the social system,the establishment and maintenance of the resources,functions and operations of the MOOC platform will be the most realistic road for the deep integration of the MOOC platform and the Internet in China.