Studv On Influencina Factors Of College Students’ Health Inform-Ation Source Selection Behavior

At present,people pay more and more attention to the healthy way of life,and pay more and more attention to the healthy quality of life.As a huge and important group in the social class,college students have a huge demand for information in various aspects,such as disease,fitness,health preservation,psychology and so on.College students swim in the ocean of information and choose to browse,search and use all kinds of information,which is affected by their own factors and the external environment.The selection behavior of information sources plays an important role in obtaining high-quality information.Therefore,it is very important to study the influencing factors of information source selection behavior.This study takes college students at different stages as the research object,and discusses the main factors affecting college students’ health information source selection behavior from the actual health needs of college students.Firstly,this study collects the literature at home and abroad,systematically arranges and summarizes the literature related to health information behavior,find out the present research workers and research hotspots in the area of health information behavior.and specify the limits of the health information source selection behavior of university students.in order to clarify the research scope for this study.In the empirical research part,this study mainly includes qualitative empirical research based on in-depth interview and quantitative empirical research based on questionnaire.In the qualitative empirical research phase,link with the grounded theory,the other party analyzes the version,abstract and sum up the principal consideration influence the select of University Students’ health information sources,and structure the initial model of the interfering factor of university student ’ health information source selecting behavior.In the quantitative empirical stage,through the questionnaire design and distribution,summarize and analyze the differences of the collected data.Use statistical analysis tool spss26.0 Combined with amos23.0,verify the validity and rationality of the data,and determine the final theoretical model of the influencing factors of College Students’ health information source selection behavior.The results show that the influencing factors of College Students’ health information source selection behavior mainly include four factors: personal factors,situational factors,information source factors and environmental factors.In terms of personal factors,it mainly includes personal characteristics and psychological factors.which have a significant positive impact on university Students’ health information source selection behavior;In terms of situational factors,it mainly includes demand motivation and current situation perception.Demand motivation significantly positively affects college students’ health information source selection behavior,and current situation perception significantly negatively affects college students’ health information source selection behavior;In terms of information source factors,it mainly includes the characteristics of information source itself and the characteristics of information source users.These two factors have a significant positive impact on College Students’ health information source selection behavior;In terms of environmental factors,mainly including social environment and interpersonal environment,these two factors have a significant positive impact on College Students’ health information source selection behavior.Finally,according to the analysis results,this study considers and puts forward relevant suggestions at the five levels of external environment,information source platform,health information providers,college students and other social groups.