| As a new form of urban tourism in the process of economic globalization and world economic integration,Zhangjiajie has always adhered to the development concept of "organizing high-quality events,boosting tourism industry,and jointly promoting urban prosperity".The development of excellent sports events and high-quality sports tourism is one of the important forces to stimulate the vitality of this city’s market.This paper takes Zhangjiajie as the research object to explore the value status and planning of the current sports tourism market.Taking it’s sports events as the medium,namely cycling,hiking and wingsuit flying events as cases,this thesis analyzes the value of sports events in promoting the development of sports tourism in this city.By reading relevant literature,questionnaire survey and other research methods,this article sorts out the problems existing in the process of Zhangjiajie sports events boosting the development of sports tourism,and proposes countermeasures to promote the high-quality integrated development of sports tourism.In order to further enhance and develop the value of multi-industry integration of sports event tourism,this article makes use of the development advantages of the city’s sports tourism resources and the sports market with experience in holding a number of large-scale events,so as to draw the following conclusions.1.With the response of the state and Hunan provinces to the policies related to sports tourism,it has laid a solid foundation for the development path of sports tourism in Zhangjiajie.Relying on Zhangjiajie’s unique original ecological tourism resources,the sports event tourism market which has the characteristics of experience,participation and viewing etc.has become mainstream.Incorporate the development of sports events into the overall development plan of urban tourism and construction,promote the integrated development of event tourism,landscape tourism and other industries,and strive to create an international outdoor sports resort and a national sports tourism demonstration base.2.The empirical evidence shows that sports events can not only promote the consumption level of Zhangjiajie and the coordinated development of related industries,but also enhance the popularity and influence of Zhangjiajie tourism.Therefore,it is very important to establish a variety of channels and different levels of sports tourism.Sports tourism is an emerging industry with huge potential.Accelerating the development of public sports service construction is an important manifestation of promoting the economic and social development level of the city.It is necessary to make up for the shortcomings of professional service-oriented talents in the sports tourism market,and add the icing on the cake for the high-quality development of sports events.3.At present,there are certain limitations in the development and development of sports tourism project resources in Zhangjiajie,and the development situation of traditional national projects is relatively single,and the competition is not enough;the age of the main body participating in various sports is mainly distributed between 20 and 54 years old,and the income level of them is in the middle and high grades,while there are too many restrictive factors in extreme sports,and the participation of the public is not high.Their concept of sports consumption inevitably has a variety of cognitions and understanding.Therefore,we should broaden the channels of sports consumption in sports hygiene,sports medical treatment fields etc,implement various ways of sports consumption,develop new consumption models for sports tourism products,and guide the continuous growth of mass sports consumption.It is a common trend to explore a series of sports tourism projects that are experience-consuming and participatory entertainment-oriented.4.The interaction between sports events and sports tourism development can promote the high-quality construction and development of local cities and achieve a win-win situation for all parties.At the same time,in the field of developing sports tourism projects,attention should also be paid to the all-round harmonious development of natural ecology,economy and social culture,so as to promote the healthy and sustainable development of the sports tourism market.We should continue to optimize the industrial structure related to sports event tourism,promote the further improvement of venue facilities and environment.The allocation ability of sports tourism resources and the well-known influence of urban tourism should be improved to build Zhangjiajie into a strong industrial radiation and driving force Capable of international sports tourism city. |
