Research On The Encoding And Decoding Of Female Images In "She Variety Show"

With the awakening of women’s awareness of independence,the cultural appearance and consumption pattern of the whole society have changed.More and more women have been able to get on the media stage,which enrichs the connotation of female images in the media.However,the way in which the female images in the media are presented,whether the female images constructed are true and comprehensive,and whether they are accepted by the public,reflect the value orientation of the media to a certain extent,and affect the overall cognition of the society towards the female group.Variety shows,as influential and extensive media content,have increasingly focused on women in recent years,and She Variety Show came into being.She Variety Show is a product of the in-depth development of the media market.It focuses on women’s life,work,emotion,social life and other topics and reflects women’s world outlook,values and outlook on life in the current society.Sisters Who Make Waves,a masterpiece of the 4.0 era of She Variety Show,features 30 female artists over the age of 30.Seven of them are selected to make their debut as a girl group.The program tries to reflect middle-aged women’s realistic situation and life attitude by presenting different female images,which arouses the audience’s attention and discussion on the content and value extension of the program.In this paper,the two seasons of the typical She Variety Show-Sisters Who Make Waves are selected as the research object,and the following questions are answered within the framework of coding and decoding theory:how does this program choose and use specific symbols to construct the female images in the program?What kind of ideological value tendency is expressed behind the choice of code?Does the construction of female images in the program break through the previous gender prejudice and stereotype?What kind of decoding and interaction mechanism does the audience have for the female images constructed by the program?Do audiences with different demographic characteristics have different tendencies to decode female images?What are the innovative mechanisms for decoding female images in the new media environment?Through the study of the interaction between the encoding and decoding of female images between the receivers and the communicators,the positive significance of female image construction in the current She Variety Show is summarized,the confusion existing in the process of female image construction is reflected,and the constructive interactive communication suggestions are provided for the She Variety Show in the rapid growth of Our country.The first part is the introduction,which mainly combs and explains the background,research significance,literature review,theoretical basis,research design and research methods of the topic.The second part sorts out the development path of her variety from the 1.0 era to the 4.0 era,and explains in detail the research value and significance of Sisters Who Make Waves as the research object.The third part,based on Zang Guoren’s three-layer frame theory,studies the encoding of the female images by the communicator.The fourth part studies the main factors affecting audience decoding from the perspective of the recipient,analyzes the main performance of the three decoding modes,and proposes the fourth decoding mode under the new media environment--Creative decoding based on fan cultureThe fifth part combs the interaction between the communicator and the receiver in the representation and cognition of the female image.The sixth part summarizes the positive significance of the development of She Variety Show and puts forward the program communication strategy in view of the current chaos of She Variety Show.Through the study found that in the aspect of communicators,Sisters Who Make Waves by including three levels:codes of women to diversified value,and passed without fear of age,have the courage to fight to the public gaze,independence,resistance of female images,to some extent,these all reflect a new era of female self-consciousness awakening and ascension status.At the receiver level,most of the audience hold a position of negotiation decoding for the program,which will not only connect the values in the program with individuals and society,but also question the female image constructed by the program.However,from the perspective of the deep interaction between communicator and receiver,the female images in the program are subject to the dual discipline of program rules and audience gaze,and there is a game between audience expectation and gender culture.The diversified female images presented in the program can only remain in the form,and it is difficult to touch deeply.The transformation of female images in media is a long and complicated process,and it is difficult to overturn traditional gender culture by variety shows alone.However,we should affirm the positive influence brought by She Variety Show,avoid stereotypes and other problems in the future development process,and devote ourselves to developing female social values,so as to achieve long-term development...