Research On The Feminism Presentation And Audience Influence Of Emotional Observation Online Variety Show

With the awakening of the subject consciousness of domestic female groups,there are many online variety shows focusing on female life and female inner world in the market.To some extent,it breaks through the existing state of being gazed by men,and becomes a program form to meet the psychological needs of female audience for Coronation.Emotional observation online variety show has become one of the most influential and younger cultural media forms in the current variety market by virtue of the program theme of deep cultivation of inner emotional world,the fan base of star blessing and the advantages of network platform.In the eyes of feminists,in addition to newspapers and news,emotional observation online variety show is also a powerful tool of feminist thought communication,in which the gender concept can have a more profound impact on the audience.Therefore,this study will focus on the emotional observation of online variety show,try to start from the actual case,combined with the cross perspective of feminism and media culture research,from the perspective of content production to explore the feminism presentation and emergence motivation,from the perspective of audience influence to analyze its positive and negative impact on the audience.In order to further research,this paper takes feminism as a theoretical tool,takes emotional observation online variety show as the research object,and uses case analysis and in-depth interview method to analyze wife’s romantic journey and my daughter as examples.It is found that the online variety show of emotional observation presents feminism from three aspects: topic setting,values and image building: topics focus on women’s desire for equal rights and the real situation,focus on the modern values of independence and equality,and show multi-dimensional female images in image building;The author thinks that it is the result of the combination of the commercial logic of the consumption era,the development trend of the vertical segmentation of emotional observation network variety show and the group identity of female audience.From the perspective of audience influence,the feminism of emotional observation network variety show has its positive significance.The feminism conveyed by the program stimulates the audience’s cognitive emotion and self-identity,and ultimately acts on the behavioral level,that is,the audience tends to interpret and accept the feminism in the emotional observation network variety show from the perspective of alternative experience,and has a certain positive significance for the interpersonal communication of the interviewees.At the same time,the feminism of online variety show of emotional observation also has the negative influence of inducing consumption and over compiling emotional dreams.