Study On The Satisfaction Of Diving Tourists Based On KANO Model And IPA Method

In recent years,under the background of the country actively promoting the construction of sports power and tourism power country,the prospect of sports tourism is more and more broad.Traditional tourism focuses on viewing,while sports tourism focuses on physical participation of sports tourists with the help of different forms of physical activities.Diving tourism is one of the important parts of sports tourism in China,and it is also an effective means to enrich the domestic sports tourism market.High quality service quality is the premise for customers to feel satisfied,and whether tourists are satisfied is the fundamental factor to restrict the development of diving tourist attractions.Tourists pay more attention to the problems in the process of tourism,but not the same in scenic spots.Therefore,it is necessary to reflect the perception and evaluation of diving tourists scientifically and effectively.This study investigates the diving scenic spots in Shenzhen and Zhuhai,which are developing rapidly.Taking diving tourists as the research object,the service quality of diving tourism was evaluated.According to the importance of diving tourists to each factor,Kano model and IPA analysis method are applied to construct a scientific and quantitative evaluation index system of diving tourists' satisfaction.At the same time,the corresponding countermeasures are put forward for the service improvement of diving tourism service scenic sport.Under the comprehensive decision analysis,it has high I/P value and low F/U Value,with high importance and low satisfaction.Finally,through calculation and analysis,it is concluded that: Item 3has complete supporting facilities,item 4 has intact coral reefs,item 5 has reasonable diving price,item 8 is familiar with the sea area,item 13 has enough training before going to sea,item 20 has detailed information of diving tourism on the Internet,which are regarded as the most important issues for tourists,and they are in need of improvement District.The improvement can greatly improve the satisfaction of diving tourists.By improving the supporting facilities of diving tourist attractions,diving coaches can get familiar with the underwater situation in advance,regulate the training time of diving tourists before going to the sea,strengthen cooperation with network media,carry out all-round and multichannel intelligent marketing strategies,realize the detailed diving tourism service information,provide more support for the development of diving tourism,and contribute to the future health of diving tourism industry development.