A Study On The Interaction Between Older Bloggers And Youth Groups From The Perspective Of Interactive Ritual Chains

In the context of an aging society,the survival of the elderly in the digital era has become an issue that needs urgent attention from society.As digital "natives",young people have mastered digital technology and become the leaders of the Internet discourse,holding the absolute digital discourse power,while older people,on the other hand,are at the edge of the digital society and the Internet space has created an age The Internet space has created an age gap.Relying on the empowerment of the Internet and digital feedbacks from within the family,silver-haired netizens and elderly Up owners actively present themselves in the Internet space,breaking the monopoly of the youth group’s discourse,becoming their own spokespersons and communicators,and breaking the digital barriers of the new era.As a representative of the Z-era,B-site is also gradually stepping out of the secondary circle,actively going out of the circle and actively absorbing older Upmasters.What kind of sparks will emerge from the interaction and communication between the older Upmasters and the subculture’s youth group on B Station? In this paper,based on the perspective of interactive ritual chain,the interaction between older food bloggers and youth groups is studied,and the following questions are discussed.1.Why are youth groups willing to interact with older food bloggers? How do youth groups interact with older bloggers? How does the chain of interaction rituals constitute?2.What kind of interaction characteristics does the intergenerational interaction between the youth group and the older food bloggers present?3.What are the effects and results of the interaction between the youth group and the older bloggers,and what are the effects of this intergenerational interaction on the reality of social and emotional?The first chapter of this paper focuses on the analysis of the components of interaction rituals between older bloggers and youth groups.The community of B station provides online virtual interaction situations for older bloggers and youth groups,and older bloggers and youth groups can interact and communicate through pop-ups and comments,online live streaming,and virtual communities,and the diverse interaction rituals enhance the emotional dependence and emotional connection of youth groups to bloggers.The second chapter analyzes the interaction of older bloggers in terms of their narratives and audio-visual language symbols of food videos.The input of living background,personal labeling,and pro-generational elements promote the interaction between youth groups and bloggers;the use of camera language and auditory symbols of older bloggers subconsciously guide youth groups to actively interact and communicate with bloggers for common concerns;the third chapter mainly uses content analysis method,the videos of the top five senior food bloggers in the food area in terms of fan base were selected,and the pop-ups and comments of the videos were crawled for content analysis,and it was found that the overall intergenerational communication on B station showed a positive and positive trend,followed by emotion as the main motivation for intergenerational communication,and the extensive use of emoticons reduced certain barriers to intergenerational communication and further promoted intergenerational communication.Chapter 4 analyzes the impact and results of the interaction rituals between the older bloggers and the youth group.Empathy promotes the youth group’s emotional dependence on the bloggers,and at the same time,this virtual interaction and communication will further influence the real life,and the youth group enhances their willingness to share and their interest in hands-on practice in the interaction with the bloggers.At the same time,older bloggers continue to form a sacred object among the group through online interactive communication,and this sacred object will further promote the group’s sense of belonging and group solidarity,and form a sense of group morality.