| The report of the 19 th Party Congress first proposed "implementation schemes of the rural revitalization strategy",and the report of the 20 th Party Congress again proposed the“comprehensive promotion of rural revitalization”.It will be an important period for our country to make a start in building a comprehensive socialist modern state in the next five critical years.The modernization of agriculture and rural areas is an important symbol of Chinese modernization.The comprehensive development of the rural revitalization is a significant project to make the modernization of agriculture and rural areas come true.As a large agricultural province,Hubei must put the "agriculture,rural areas,and rural people" work as a top priority in the journey of building a strong agricultural country.News coverage,especially the "agriculture,rural areas and farmers" coverage,is also an important part of the "agriculture,rural areas,and rural people" work.During this period,it is necessary for the media to create a favorable public opinion atmosphere for the development of rural areas,farmers and agriculture.This will promote the implementation of the "agriculture,rural areas,and rural people" policies and the solution of the "three issues of agriculture,rural areas,and rural people",and contribute media power to help promote the overall revitalization of the countryside.The media in Hubei,which is specializing in serving the "agriculture,rural areas,and rural people",has the foundation and conditions,and also has the obligation to shoulder this responsibility.The rural edition of Hubei Daily,i.e.New Rural Paper,is an important media for the Hubei provincial party committee and government to guide the “three issues of agriculture,rural areas,and rural people”.It is the only official newspaper dedicated to guiding and serving the work of the "three issues of agriculture,rural areas,and rural people" in Hubei province.It was once awarded as the "most popular newspaper for rural readers" in the Hubei province.Currently,it is published twice a week in four editions and eight papers,whose overall influence ranks the top three among the similar medium in China.This paper takes the front-page "agriculture,rural areas,and rural people" reports of New Rural Paper from 2017 to 2021 as the research object.The investigation explores how to optimize the coverage of "agriculture,rural areas,and rural people" in terms of the numbers,sources,genres,topics,tendencies,targets,and regions of reports.This paper examines the front-page coverage of "agriculture,rural areas,and rural people" of New Rural Paper in the past five years.The number of annual reports in this newspaper is decreasing.The source of its stories comes from mainly their own reporters,and are supplemented by its own correspondents.The genre of coverage is mostly news,and there is a shortage of commentary.In terms of coverage themes,the five categories of "prosperous industry,ecological livability,civilized countryside,effective governance and affluent living" were all covered.The number of reports on "prosperous industry" was the most,with more than 40%.The attitude of the reports is mainly positive,and the number of negative reports decreases year by year,with zero negative reports in the years of 2019,2020 and 2021.In terms of coverage targets,"agriculture,rural areas,and rural people" are all covered.However,the overall coverage is skewed toward rural areas and agriculture,with insufficient attention paid to farmers.In terms of geographical coverage,the number of reports on the provincial level is the highest,accounting for more than 30%,while there is an imbalance at the city and state levels.Based on the analysis of the content of the front page of New Rural Paper,we summarize its shortcomings.These include insufficient sources and genres of news and reports,the imbalance of reporting objects,the lack of prominent status of farmers’ subjects,the lack of balanced reporting tone,the overweight of propaganda,the obvious bias of reporting topics,and the single form of reporting presentation.At the same time,the following suggestions are summarized: expand news sources and enrich news reporting genres,optimize reporting objects and strengthen the main position of farmers,balance reporting tone and enhance the function of public opinion supervision,coordinate reporting themes and balance diversified reporting topics,deepen media integration and improve comprehensive influence,so as to spread the good voice of "agriculture,rural areas,and rural people",tell the good story of "agriculture,rural areas,and rural people" and show the credible,lovely and respectable China image. |
PDF Full Text Request