Research On The Application Of New Media Viscosity In College Students’ Ideological And Political Education

The combination of college students ’ ideological and political education and new media technology is a topic worthy of further discussion.Facing the complex situation of network public opinion and the new requirements of strengthening ideological and political education,people hope to solve the problem of poor effect and lack of viscosity of ideological and political education by new media,so that the ideological and political education of college students can glow with vitality and vitality in the new media environment.This paper attempts to analyze and sort out the research results of existing experts and scholars,on the basis of its research,from the perspective of new media viscosity application,insight into new phenomena,analyze new situations and solve new problems.This paper is divided into four chapters.The first chapter analyzes the research significance and research background of this topic,compares the analysis status at home and abroad,sorts out the literature review of related topics in recent years,and expounds the research methods and innovations of this paper.The second chapter analyzes the basic connotation,characteristics and content of college students ’ideological and political education,distinguishes and defines the concept of new media and other media,summarizes the main characteristics and manifestations of new media,explains the concept of new media stickiness innovatively,and explains the relevant theoretical knowledge of other disciplines used in this study.The third chapter discusses the necessity and feasibility of the application of new media in college students ’ ideological and political education,puts the research perspective in reality,discusses the macro and micro environment and the development of the times put forward higher requirements for the application of new media in college students ’ideological and political education.Guided by the portraits of educational subjects,this paper studies the comprehensive characteristics and actual situation of educational subjects at the present stage.Taking Tik Tok as an example,SWOT analysis as a research tool to analyze the suitability of new media applications to provide general follow;it summarizes the realistic challenges faced by the application of new media in the ideological and political education of college students at the present stage,and forms the problem orientation.The fourth chapter : from the social and individual aspects,the value of research significance.This paper summarizes and analyzes the contemporary value of the application of new media in the ideological and political education of college students.Taking political construction,ideological construction,carrier construction,organizational construction and institutional system construction as the promotion strategies,it puts forward countermeasures to solve the problems from five aspects of education content,education thought,education carrier,education team and education evaluation management,so as to improve the learning stickiness,classroom stickiness,use stickiness,follow-up stickiness and behavior stickiness in the ideological and political education of college students.