Research On Strengthening The Ideology Construction Of The Communist Party Of China From The Perspective Of Convergence Media

In the new era,the importance of ideological work has increased day by day,and has gradually become an extremely important work to the party.With the rapid development of Internet technology,a large number of new media platforms have sprung up like bamboo shoots after a rain and have harvested a large number of fans,which also provides a foundation for the construction of a convergence media landscape.Thanks to the deepening of the integration of high-tech informatization and media and the increasing diversification of communication subjects,the gradual construction and rapid development of the convergence media structure have created a new carrier for ideological work,enriched the content of ideological communication,and contributed to the society.The construction of an advanced cultural system of ism has provided a new impetus,and the party’s ideological construction work has also achieved remarkable results.But at the same time,the rapid development of convergence media also poses a certain threat to the consolidation of the guiding position of Marxism,the party’s ideological communication mechanism,and the security of our country’s ideology.The reason is that the party’s ideological work is not perfect in the new era of complicated domestic and international background,and there are still shortcomings in advancing the process of media integration and accelerating the construction of a more scientific and reasonable communication system.Since the 18 th National Congress of the Communist Party of China,General Secretary Xi Jinping has made important discussions on ideological work many times,profoundly explained the extreme importance of ideological work,and put forward several points on how to do a good job in ideological construction in the context of convergence media.The requirements have pointed out the direction and planned the path for continuing to do ideological work in the new era.To promote more perfect ideological work in the context of all-media,the party and the country need to proceed from the overall situation,focus on the present,start from the four levels of the "four convergence media",step up the implementation of norms and innovation,and strive to promote the party’s ideological construction work in content,New progress has been made in the four aspects of means,mechanism,and efficiency,and promotes the construction of the party’s ideological regulations and response mechanisms,communication content and methods,talents and responsibility mechanisms,and communication efficiency,laying a foundation for the better development of the party building work in the next step It also provides a guarantee for the party’s ideology to be deeply rooted in the hearts of the people.Although our country’s convergence media structure is still in its infancy,the party’s ideological construction and the convergence media structure have yet to be deepened.However,thanks to the unremitting efforts of the party and the government,certain achievements have been made,especially in some major events.In emergencies,various media professionals adhere to party spirit and principles,stand on the side of the party and the people,actively promote positive energy,and further establish a positive image of the party and the government in the hearts of the people.Persevering in advancing the ideological construction of the party under the background of all media is the correct decision of the party and the country,and it is also an innovative move to spread Chinese discourse to all parts of the world in the new era.