Analysis On The Effect Of TikTok For Public Security And Political Affairs On Transmission Of Police Image And Improvement Counter-measures

At the National Public Security System Hero Model and Meritorious Collective Commendation Conference held on May 25,2022,groups and individuals who have achieved remarkable results in the field of public security were recognized.This conference further implemented the strategic deployment of General Secretary Xi Jinping and the Party Central Committee to strengthen public security work,and showcased the image of police officers who are self-disciplined and selflessly dedicated to their duties.The rapid development of internet technology has provided assistance for the promotion of government images in the era of short videos.The public security organs have kept up with the trends of the times,grasping the new opportunity of the rapid rise of government-themed short videos,and actively using the TikTok for public security and political affairs to promote positive police images.The TikTok for public security and political affairs satisfies the audience’s demand for fragmented and entertaining content.On the one hand,short and interesting videos stimulate the audience’s interest and attention in the police image.On the other hand,TikTok’s unique algorithm recommendation and multi-layered dissemination methods enhance user stickiness,thus greatly promoting the construction and dissemination of the police image.The relevant concept and features of TikTok for public security and political affairs and police image transmission are discussed in this paper through the method of literature research and chain type intermediary model of cognition acceptance degree,emotion attitude,behavior involving degree and transmission effect is proposed by using the theory of transmission effect.The status and the transmission effect of how the polices shape their image on the TikTok platform for public security and political affairs are discussed preliminarily and the validity of the chain-type intermediary model is verified.In order to the check the transmission effect further,the head account of the “Siping Jingshi” and the developing account of “Ningbo Gongan” of the TikTok for public security and political affairs are chosen as case analysis subjects in this paper.The two accounts are compared through comparative analysis methods to show the police image and the transmission effect by selecting 200 sample videos.At the same time,the attitudes and the tendency of the audience in terms of the police image are deeply understood though gathering video and comment text and the comment frequency is analyzed based on three dimensions to verify the applicability of the chain-type intermediary model.The specific problems faced by the transmission of police image are further discussed in this paper based on typical demonstration of the TikTok for public security and political affairs in the police involved events in recent years.Based on this,the counter-measures for improving police image transmitted on the TikTok for public security and political affairs from three aspects: one is to uphold the work concepts of centering around the service and improve the cognition acceptance experience of the audience;two is to standardize the operation management with emotions as the base point,erect the humane police image;three is to deepen the benign interaction between police and the people,giving full play to the advantages of the police image.The paper aims to provide the theoretic support for the TikTok for public security and political affairs to become the powerful effective means in promoting the transmission of the police image and makes it more scientific.