Research On The Construction Of Chinese Prison Image By Tiktok Short Video

With the development of new media,the effect of traditional media to guide public opinion has been gradually dispelled.As a representative of new media,Tiktok has rapidly occupied the market with the characteristics of short,flat and fast since 2016,owning more than 600 million daily active users.Therefore,it has became an important position of public opinion,attracting a large number of government agencies and providing a platform for government agencies to actively build a good image.For a long time,due to the particularity of the working objects and the closeness of the working environment,the public knew little about the prison,and with the influence of stereotypes and negative public opinion events,the prison image often faces severe challenges in recent years.While,Tiktok gives the prison opportunity to construct and reshape its own image.Therefore,the study of the status quo of the prison’s self-constructed image in Tiktok is helpful to provide practical guidance for the prison’s Tiktok account to adjust the direction of publicity,produce high-quality short video works,obtain a higher degree of public recognition,and build a good image of the prison.Based on the above research background,this paper takes the construction of the prison image in Tiktok as the theme and the prison’s Tiktok account as the research object,through case analysis,content analysis,text analysis,comparative analysis,in-depth interviews and other research methods,to locate the prison self-image,study the sample viedos of the prison’s Tiktok account,analyzes the prison’s self-image and the current situation of media image presented by Tiktok,and compares the deviations between the self-image and the media image,then analyzes the problems in the image construction of the prison’s Tiktok account and puts forward optimization strategies.It is found that the self-image of the prison and the media image presented by prison’s Tiktok include mind image,functional image and visual image.Among them,the self-image is manifested in the mind image of "loyalty to the Party,serving the people,fair law enforcement and strict discipline",the functional image of "peace and stability,high quality of reform,legalization and standardization,and excellent comprehensive quality",and the visual image of"modern civilized prison".The media image of Tiktok is manifested in the mind image of "a disciplinary force loyal to the Party and loyal to its duties",the functional image of "a guardian of the people with excellent quality and dedication to their work","a reformer who remolds himself and moves towards a new life","a fresh force of law popularization with wit,humor and active voice",and the visual image of "civilized,harmonious,standardized and orderly closed school".By comparing and analyzing,they exist the lack and inadequacy of the communication category and the deviation of emotional and entertainment of the communication image.And then,on the basis of summarizing the previous research results,this paper puts forward the problems and improvement and optimization strategies of prison image construction in Tiktok.