Research On Optimization Of Anti-fraud Network Propaganda Path From The Perspective Of Media Space

With the continuous development and popularization of Internet technology,telecom fraud is becoming increasingly rampant,causing significant financial losses and security risks to society.At the same time,traditional propaganda methods are no longer able to meet the needs of anti-fraud work,and online propaganda has become an important means of anti-fraud work.However,under the current environment of rapid development of Internet informationization,the quality and effectiveness of online propaganda face many challenges and constraints.Therefore,how to optimize the strategy for preventing telecom fraud in online propaganda has become an urgent problem to be solved.Based on the media situation theory,this article analyzes and studies the current situation of anti-fraud propaganda through questionnaire surveys and empirical research.The study found that the current anti-fraud online propaganda has problems such as low-quality propaganda content,insufficient dissemination scope,weak interactivity in the propaganda process,and neglect of spatial practice.At the same time,this article also analyzed the reasons behind these problems,such as t the public security organ’s discourse power in the network media is weakening day by day,the traditional propaganda model cannot resonate with the network media,and the public security organ’s awareness of network propaganda is not in place.Based on this,this article proposes four countermeasures,This includes optimizing the content selection process in a multi-dimensional and demand-oriented manner,innovating social interaction mechanisms with cognitive effects as the goal,establishing a quality and implementation effectiveness evaluation system for sustainable optimization,and constructing a multi-point supported talent cultivation ecological network.Specifically,the countermeasures include strengthening the planning of anti-fraud propaganda content,developing more effective interaction mechanisms,establishing sound quality evaluation mechanisms,strengthening talent training,and establishing scientific talent incentive mechanisms.The research results of this article provide theoretical guidance and practical suggestions for preventing telecom fraud online propaganda work.It has a positive significance for improving the quality and effectiveness of anti-fraud propaganda,and promoting society’s prevention and countermeasures against telecom fraud.