Research On Coping Strategies Of Local Governments’ Online Public Opinions In The We-media Environment

As socialism with Chinese characteristics enters a new era,China’s Internet technology is developing rapidly,and we media has gained a broad space for development.While we media technology brings great convenience to the masses,it also brings new challenges to local governments’ response to online public opinions.Since entering the21 st century,China’s local governments have made a lot of efforts in the establishment of service-oriented government.As an important outlet of social conditions and public opinion,the Internet has become an important platform for the masses to participate in and discuss politics,which can better e Xpress the will of the masses.However,due to the rapid development of online public opinion in the we-media environment,if scientific governance of online public opinion is not carried out,it will lead to the e Xpansion of public opinion,causing a certain negative impact on the credibility and prestige of the government.Therefore,in the conte Xt of "we media",how to improve local governments’ ability to respond to online public opinions is an important factor related to local governments’ governing ability.In this paper,the literature method is adopted to describe the research background,research significance and research status at home and abroad of local governments’ response to online public opinions in the we-media environment.The core concepts of online public opinions in We-media and the theoretical basis of network governance theory and public crisis management theory are analyzed.Then,based on the on-the-spot investigation method and case method,X county network public opinion to deal with,for example,of X county network public opinion against the background,the network public opinion development process,response to the problems are analyzed,the analysis of network public opinion to X county,on the basis of analysis of the media environment of the local government response network public opinion the cause of the problem.Finally,the paper analyzes the coping strategies of local governments’ online public opinions in the we-media environment,and the proposed strategies can further strengthen local governments’ online public opinion governance ability and provide some useful references for improving local governments’ online public opinion response level in the future.