Strategies For Local Government To Deal With Network Public Opinion In The New Media Environment

In recent years,the new media continues to influence and change our lives.New media shows different features such as the spreading behavior of more active,interactive,asynchronous.What is more,the new media plays a positive role in the development of network public opinion in the process of evolution which has brought great challenges to the government decision-making.How to successfully deal with the network public opinion in the new media environment has become a problem that all levels of government must face.This paper includes five parts.The first part is the introduction,which mainly introduces the background,research status.And the research methods and innovation in the paper.The second part: the overview of the new media and network public opinion,including the concept,characteristics,composition,evolution analysis of network public opinion,the new media in the network of public opinion analysis of the role,and the importence to deal with the network public opinion.The third part: On the current situation of dealing with the network public opinion of local government,combined with case analysis and comparison of the three network events.There are a lot of problems such as relevant laws and regulations are not complete,lack of warning disposal measures.The fourth part: According to respond of the local government to network events,I put forward some principles and strategies to help the local government to deal with the problems.The fifth part is the conclusion.