| China is one of the countries with the most neighboring countries.Whether the surrounding environment is safe or not has a direct bearing on China’s national sovereignty and security,which is of great significance in China’s foreign strategy.Improve the communication efficiency of Chinese media to Mongolia,and truly make Chinese media a bridge and bond to realize the communication between the people of China and Mongolia.Amity between the people is the key to state-to-state relations.Amity between the people lies in mutual understanding.Since Mongolia went from a socialist country to a democratic capitalist country in the early 1990 s,it has followed the Western cultural circle ideologically.Therefore,to transmit information to Mongolia,Chinese media should first understand the ecological environment in which Mongolian media live,including the micro ecology of media business model,system and mechanism as well as the macro ecology of media including politics,economy,culture,audience and technology.Secondly,through the results of the questionnaire survey of1,504 respondents in Mongolia,it is found that the communication effect of Chinese media in Mongolia is not satisfactory,and the media fails to play the role of a bridge in the strategy of promoting people-to-people bond between the two countries.Based on the conclusion of the questionnaire survey on the audience and the experience of China’s communication and cooperation with Mongolian media after the "Belt and Road" Initiative was proposed,several problems in the development were summarized.Finally,by understanding the media ecology of Mongolia,the communication situation of Chinese media in Mongolia and the existing shortcomings,the author puts forward several countermeasures,aiming at improving the cooperation and communication ability of the two countries’ media on the basis of the original,making full use of the new media in combination with the "Internet +" thinking,and building an evaluation system to raise the influence and popularity of Mongolian media to a higher level.In this way,Chinese media can play an irreplaceable role as a bridge in the realization of people-to-people bonds between China and Mongolia,and bring the cause of "win-win cooperation" around China to a new level. |
