Research On The Media Image And Identity Of Jiangxi Village-based Cadres From The Perspective Of Rural Revitalization

After the 19 th CPC National Congress,the fight against poverty began.For the rural revitalization work,the CPC Central Committee implemented the system of assisting people in villages and issued documents to send teams in villages to the front lines of rural areas to support the rural revitalization strategy.In this era background,the major media reports on the relevant village cadres increasingly rich.In this paper,news reports about village cadres of China Jxnet during the period from the 19 th to the 20 th National Congress of the Communist Party of China were sorted out and studied,and the content,genre,quantity,content arrangement and design of the report text were analyzed in depth.Based on a detailed analysis of the basic information of the village cadres,through text analysis and research,it can be found that the images of the village cadres in the news reports of China Jxxi.com show a variety of positive images such as "leading goose","fighter","protective umbrella" and "versatile" at the level of "behavior",and at the level of "value".It presents positive images of "bearers","oxen" and "devotees".However,at the same time,for the need of supervision by public opinion,there are also a few critical reports on the bad image of village cadres in the news.Based on the analysis of media images of village-resident cadres in news reports,this paper draws a conclusion through in-depth interviews: the images of "leading wild goose","fighter","protective umbrella","bearers" and "willing ox" in the media have the same understanding with the real subjects;However,there is a certain difference and differentiation between the image of "all-rounder" and "devotee" and the understanding of the real subject.In the group of village cadres and their families,this kind of identification shows negative and passive characteristics.The main reasons for the identity convergence and differences lie in:The symbolization and publicity of the media image of village cadres have strengthened the convergence of public recognition towards them;The media presentation itself and inherent stereotypes have had an impact on the convergence and differences of public identity;Public cognition and public expectations also constrain the convergence and differences in public identification.