Media Image Research Of The Party And Government Cadres In Network Media Reports

With the rapid spread of Internet media, wide coverage, strong penetration characteristics, can be more comprehensive in-depth coverage of news, so that the audience access to information and enhance the cognitive ability to get outside. Meanwhile, the democratic consciousness of the audience is also growing, and officials of the government supervision is also increasing, the demeanor of the officials concerned even more. Therefore, how to network media reports presented, showing how the official media image can accurately and objectively evaluate government officials have an important impact.The study used a content analysis, obtained through a random sample of1,800reported in papers and reports of Sina example to explore the media image of leading cadres in the network media reports is negative or positive, as well as other problems in these reports.Through research, assumptions have been made answer, that the negative image of the online media in the party and government leaders to be slightly larger than the proportion of positive image. It also obtained the news ethical issues in the official reports also exist other issues. Although, I do not think this is a bad thing. From the whole environment, multiple negative reports officials it is in a period of social transformation and multiple conflicts of inevitable trend, from the media point of view, it is through the network to give full play the role of progressive public opinion, but also for democracy a wake-consciousness, it is important to see the problem and continue to seek solutions.