Research On Self-Construction Of The Miao Image On Douyin Platform

Media images of ethnic minorities are very important for ethnic minority compatriots’ identity.For a long time,Miao ethnic group has been playing the role of "being spoken" and "being constructed" in the mainstream discourse space.The development of mobile Internet and media empowerment provide a platform for miao compatriots to actively present their self-image and enrich the cognitive map of ethnic minority image.This paper starts with the short video texts of Miao short video bloggers on Douyin platform and analyzes the self-construction of media images of Miao people in combination with the actual behaviors of Miao bloggers on Douyin platform.The internal motivation for miao compatriots to construct their self-image mainly comes from their own needs to realize rural revitalization,spread ethnic culture and seek self-identity.In the way of construction,the first is to identify the Identity of the Miao ethnic group by highlighting the representative symbols of miao culture and personalized labels,so as to answer the question of "who we are".Secondly,the use of audio-visual language to strengthen the self-image,including vertical image to deepen the visual impression,the use of sound to extend the picture and characteristic editing to form a self-style;Finally,through creating performance scenes,the self-construction of miao images and the deconstruction of traditional impressions are completed in the communication and interaction with users.Starting from the construction method,the self-constructed media images of the Miao compatriots are reflected as "the social image of the Miao ethnic group integrating primitive ecology and modernity","the economic image of the Miao ethnic group getting rid of poverty and getting rich" and "the charming and colorful cultural image of the Miao ethnic group",which constitute the main content of this study.The self-construction phenomenon of miao media image on Douyin platform reflects the ethnic minority people’s recognition of their own ethnic image and recognition of ethnic culture,and can also stimulate the sense of self-identity and ethnic identity,which is of great significance.The self-constructed media image of miao compatriots on the Platform of Douyin has improved the previous negative image,but it still fails to break through the traditional stereotype.There are shortcomings in emphasizing female image and excessive carnival and landscape,which is also the reflection of reality and the result of multiple functions.Therefore,the media and platforms should play their respective roles to assist the improvement of the media image of the Miao people,and ethnic minorities themselves should enhance their subjective consciousness and media literacy,so as to fundamentally alleviate the deficiencies in the self-construction of short videos of ethnic minorities.