How Does The Formal And Informal Systems Affect Villagers’ Willingness To Participate In The Governance Of Rural Human Settlements?

In implementing the strategy of rural revitalization and promoting ecological civilization construction,improving the environment of rural human settlements is an important issue.As the beneficiary of rural environmental pollution producers and environmental improvement,the villagers’ willingness to participate affects the actual effect of rural human settlement environmental governance.Based on the comprehensive sorting out of villagers’ participation in the documents,it is found that research has lacked attention to the western-owned developed areas,and rarely studies the integration analysis of external institutional arrangements with the internal cognition of villagers.Therefore,this study takes rural residents in western developed areas as research objects,analyses and develops a framework based on institutional analysis and development,integrates perceived value theory and standard activation theory,and builds an analysis framework.On this basis,the introduction of two types of external system variables under the government regulations and social specifications under the informal system under the formal system,the environmental perceived value of the "economic man" hypothesis and the "moral" hypothesis under the hypothesis The rational cognitive variables and local emotional internal cognitive variables have built the theoretical analysis model of "External institutional arrangements → Internal Village Cognition → behavior intention → behavior adoption".This study conducted two independent between-group experiments using survey experiments and online platforms to examine how government regulations and social norms affect villagers’ willingness to participate in rural environmental governance.The theoretical hypotheses were tested using independent samples t-tests,analysis of variance,and stepwise tests.It was found that villagers’ willingness to participate will be dual effects of embedded effects of the external system and the autonomous effects of internal cognition.Experiment 1 found that compared with government coercion regulations,government incentive regulations can better stimulate villagers’ willingness to participate;compared with local aversion,local attachment is more conducive to increasing villagers’ willingness to participate;in the process of government regulation affecting villagers’ willingness to participate,environmental perceived value plays a mediating role,and local emotions play a moderating role.Government incentive regulations for local attachment to villagers can better stimulate their willingness to participate.The analysis process embodies the multidimensional trade-off process between villagers’ perceived benefits and perceived costs as variables of environmental perceived value,in line with the villagers’ "economic man" hypothesis.Experiment 2 found that compared to imperative social norms,descriptive social norms can better increase villagers’ willingness to participate;compared to local aversion,local attachment is more conducive to increasing villagers’ willingness to participate;in the process of government regulation affecting villagers’ willingness to participate,environmental moral responsibility plays a mediating role,local emotions play a regulating role,and local aversion to villagers’ descriptive social norms can more stimulate their willingness to participate.The analysis results show that social norms are internalized as moral norms for villagers and externalized as environmental participation by villagers,indicating that the concept of "moral people" plays an important role in the governance of human settlements.Comparative experiments have shown that social norms are more likely to increase villagers’ willingness to participate in the governance of their environment than government regulations.At the same time,local emotions have significant regulatory heterogeneity in different government regulations and social norms.From the perspective of the "embeddedness effect" and "autonomy effect",this study clarifies the causal mechanism,boundary conditions,and action mechanism of government regulation and social norms affecting villagers’ willingness to participate in rural human settlements governance,enriches relevant research on behavioral public management,and provides the theoretical basis and policy enlightenment for giving play to the role of villagers as the main body and improving rural human settlements governance capacity.