| After years of exploration and practice,China’s global tourism has gradually entered the stage of standardized construction,especially after the establishment of the first and second batch of national tourism demonstration zones.China has accumulated a large number of beneficial experiences and successful samples.However,due to weak overall management and other reasons,some regions still have incomplete government led institutional mechanisms,rigid public relations,and insufficient protection,development,and utilization of environmental resources The lack of internal motivation for multi-party participation has led to stagnation in the development of tourism across the region.In this context,it is of great significance to dissect successful cases of global tourism development and explore suitable paths for China’s global tourism development.Taking Dujiangyan City City as an example,this paper uses literature research,questionnaire survey,in-depth interviews and other research methods to collect basic data,sort out and summarize the survey results and interview records(including government staff,enterprise managers,local residents,tourists and other categories of respondents).Summarized the development process,development status and development advantages of Dujiangyan City government’s value co creation to boost the whole region tourism.From the perspective of the application of the value co creation theory in the government and the public sector(that is,the government should perform the functions of creating good social relations,encouraging service objects to participate in the collection of necessary public resources,etc.)in the process of Dujiangyan Irrigation Project government’s global tourism development,the Dujiangyan City government has solved the problems in the global tourism development,taken measures,and achieved results.The experience of Dujiangyan City Municipal Government’s value co creation to boost the development of tourism in the whole region is obtained: first,Dujiangyan City Municipal Government has solved the problem of multi heads co management and low efficiency in the process of tourism development in the whole region by focusing on the guarantee of system and mechanism,relevant policy and tourism brand image,and has created good public relations for the development of tourism in the whole region;Second,through the protection of existing resources and the integration and development of resources with traditional industries and emerging industries,the Dujiangyan City Municipal Government has solved the problems of resource destruction and waste and low economic benefits in the process of tourism development,providing internal competitiveness for tourism development throughout the region;Third,the Dujiangyan City Municipal Government has solved the problem of insufficient subjective initiative of all relevant parties in the process of the whole region tourism development by encouraging the government,enterprises,local residents,tourists and other participants,and has activated the internal driving force for the whole region tourism development.The Case study of Dujiangyan City Municipal Government’s value co creation to boost the development of global tourism has solved the problems existing in the development of global tourism at this stage,and has provided reference value for the better development of global tourism throughout the country. |
