The Impact Of Internet Use On The Commercial Insurance Consumption Of Middle-Aged And Elderly Households

Presently,China is fast approaching an aging society.According to the latest data from the National Bureau of Statistics,the total number of people over the age of 60 has exceeded 280 million in 2022,accounting for 19.8 percent of the country’s population.In 2022,the population began to experience negative growth,which means that the aging population continues to deepen.At the same time,family structure is becoming increasingly aging,and the population development situation in the future will continue to face heavy pressure.It is very important to improve the diversified social security system,and commercial insurance has become a major help to ensure family security.During the 14 th Five-Year Plan period,China embarked on a new journey of building a modern socialist country in an all-around way.This five-year period is also an important window for dealing with an ageing population.The 14 th Five-Year Plan for Healthy Aging guides the elderly to establish a sense of "being the first person responsible for health" and strengthens the idea that "family is the first gateway to health".This paper conducts research based on a number of theories,including social trust theory and consumer utility theory,and uses CFPS questionnaire data for empirical test to analyze the action mechanism and influence path of Internet use on commercial insurance consumption of middle-aged and elderly families.Combining with the empirical analysis results,this paper makes policy suggestions based on Internet use to promote the development of commercial insurance for middle-aged and elderly families.There are five chapters in this paper.The first chapter mainly explains the background,significance and domestic and foreign literature reference of the topic,and explains the innovation and shortcomings of this research;The second chapter describes the main concepts and relevant theoretical basis of this paper,focusing on the middle-aged and elderly Internet use,family commercial insurance and social trust three parts of the concept,from the network externality,Internet economics and other theoretical perspectives.The third chapter,based on the consumer utility theory,analyzes the influence mechanism of commercial insurance consumption decisions made by middle-aged and elderly families when utility is maximized,and puts forward reasonable hypothesis.The fourth chapter is based on the third chapter of Internet use,middle-aged and elderly family commercial insurance consumption,select indicators,empirical analysis of the hypothesis in this paper.The fifth chapter summarizes the empirical results,and on this basis,provides reasonable suggestions for promoting the use of the Internet to the development of the middle-aged and elderly family commercial insurance and opening up the middle-aged and elderly insurance consumption market.The results show that: First,there is a significant positive correlation between Internet use and commercial insurance consumption of middle-aged and elderly families.The general reason is that the use of the Internet can reduce the intermediary fees of insurance consumers and the cost of information search,thus promoting the possibility of commercial insurance.In the further development process,it is found that different dimensions of Internet use have different degrees of influence,among which the use of Internet for commercial activities has the most significant positive effect on the middle-aged and elderly family insurance consumption.Secondly,in exploring the relationship between Internet use and commercial insurance consumption of middle-aged and elderly families,the use of social trust is indeed an intermediary variable and has a positive promoting effect.Therefore,under the influence of increasing social trust under the influence of the Internet,middle-aged and elderly families have a higher enthusiasm to buy commercial insurance.