Study On Building The International Communication Capacity Of The Chinese Communist Party In The New Era

Since socialism with Chinese characteristics entered a new era,under the leadership of the Communist Party of China,China has made a new leap in its comprehensive strength,achieved world-renowned achievements in various fields,and made great contributions to the world’s development and progress.However,China has not yet fully achieved international discourse power that matches its own strength and contributions,and remains in a relatively weak position in the international discourse pattern.In this regard,the Central Committee with Comrade Xi Jinping at the core,fully recognizes the importance of international communication capacity as an important governing capacity of the Party,which is important for shaping the international image of the CPC and improving the international discourse.It must attach great importance to international communication capacity building,do a good job of foreign propaganda,enhance China’s international discourse,further shape the image of a major political party,and achieve an international discourse position that matches China’s comprehensive strength.The first part of this paper compares the concepts and theories related to international communication capacity building,which is the logical starting point and theoretical foundation of this paper.In particular,Lasswell’s "5W" communication model provides a theoretical basis and perspective for analyzing the shortcomings of the current international communication capacity building of the CPC and the ways to improve it from five aspects:communication subject,communication content,communication channel,communication audience and communication effect.The second part reviews the historical process of international communication carried out by the CPC before the 18 th CPC National Congress,and sorts out the international communication work carried out by the CPC in different historical periods in order to draw valuable historical experience from it.The third part analyzes the achievements,shortcomings and challenges in promoting international communication in the new era.Since the new era,the CPC has continued to promote international communication in the process of deepening foreign exchanges and cooperation.The problems and shortcomings of international communication in the new era mainly include: in the construction of communication subjects,there is a lack of ideological education,the training and management mechanism of international communication professionals needs to be improved,and the role of multiple communication subjects has not been fully played;in the construction of communication content,the impact of the external environment,including the "anti-globalization" trend,populism "In the construction of communication channels,the functions of communication media need to be further improved,and the international influence needs to be enhanced;the grasp of foreign communication audiences fails to segment audiences,the targeting of communication is not strong enough,and the cultural differences between China and the West make it difficult to establish identity;in terms of communication effects,the interactive feedback mechanism and effect evaluation In terms of communication effect,the interactive feedback mechanism and effect evaluation mechanism need to be improved.In the fourth part,we explore targeted paths based on the current problems of the CPC’s international communication capacity building.In the construction of the main body,we should strengthen ideological education,improve the training and management mechanism of the international communication professionals,and give full play to the role of multiple communication subjects;in the construction of the content,we should draw strength from the century-old Party history and improve the persuasive power of Chinese discourse;continuously strengthen the construction of the foreign discourse system;and provide Chinese solutions to the common problems of all mankind;in the construction of channels,we should continuously broaden the foreign communication In terms of channel construction,it is necessary to continuously broaden the channels of foreign communication,optimize the expression of discourse,and make full use of emerging media;in terms of grasping the audience,it is necessary to grasp the needs of different audience groups and improve the recognition of Chinese discourse;in terms of communication effect,it is necessary to establish a sound mechanism of interactive feedback and effect price.