Study On The Party’s Ideological Leading Power And Its Promotion Path In The Network Era

Ideological guidance is an important dimension of the party’s leadership structure and an important embodiment of the party’s ability.At present,with the advent and development of the Internet era,the Internet has not only become the main position of ideological game of all parties,but also become an important factor affecting the direction of people’s thoughts.In the current network era,the enhancement of the Party’s ideological leadership affects the strengthening of mainstream ideological discourse and the effectiveness of the Party’s management of the media,the optimization of the relationship between the Party and the society,and the construction of concentric circles online and offline.It is related to the consolidation of the Party’s long-term ruling status,the response to the challenges of social diversification of thoughts,the shaping of the positive energy of network culture,and the optimization of the social mentality of netizens.Therefore,to study the ideological leadership of the Party from the perspective of the Internet era is not only an inevitable move to win the trust and support of the public and consolidate the ruling foundation of the Party,but also a realistic need to lead and integrate diverse social thoughts under the background of structural differentiation,and converge to realize the great power of the Chinese dream of national rejuvenation.But the Internet is a double-edged sword.The diversity of means of network communication,the equality of expression,the wide range of communication,the convenience of political inquiry,the popularity of language and so on bring opportunities for the improvement of the Party’s ideological leadership.At the same time,the social problems and contradictions derived from the network era,the change of media ecological pattern,the impact of bad social trends of thought,the lack of network governing ability of Party members and cadres,and the low media literacy of Internet users also pose many challenges to the improvement of the Party’s ideological guidance.In this regard,in order to fully seize the opportunity and effectively respond to the challenges facing the Party’s ideological leadership enhancement in the network era,it is urgent to explore effective paths from the following aspects.In terms of content supply,it is necessary to advance the theoretical innovation of the Party with The Times,combine with the network to innovate the expression of discourse,and provide the public with high-quality network cultural content.In terms of carrier construction,emphasis should be placed on building a new network platform,promoting the deep integration of media,and strengthening the ideological exchange and interaction between the Party and the masses online and offline.In terms of environmental atmosphere,we should strengthen the guidance of social mainstream ideology to social ideology and culture,build a network environment with clear atmosphere and positive atmosphere,and cultivate the healthy and rational social mentality of netizens.At the level of system construction,establish and improve the network laws and regulations system,improve the ideological guidance dynamic management and implementation of the work responsibility system.Through these aspects to explore a more systematic and perfect way to improve the Party’s ideological guidance in the network era,to effectively improve the party’s ideological guidance.