A Narrative Study On The Short Video Of "Three Rural Issues" Under The Background Of Rural Revitalization

With the development of the Internet and the popularization of the Short video industry,more and more farmers have joined the self media industry.They shoot Short videos of "agriculture,rural areas,and farmers" as farmers,presenting rural life from the perspective of ordinary people,disseminating rural culture,and constructing the image of farmers.The implementation of the rural revitalization strategy provides policy support for the development space of the "three rural" Short video.In this context,the "three rural" Short video has promoted the dissemination of rural culture,achieved the development of rural economy,and promoted the implementation of rural revitalization.Based on this background,this article mainly uses content analysis and text analysis methods to study the narrative content and discourse characteristics of the representative Huanong Brothers in the "three rural" Short video.Then,it conducts statistical analysis on the eight categories of their Short video content,including narrative environment,narrative theme,narrative subject,narrative plot,narrative structure,narrative language,and narrative method,To reveal the narrative characteristics of the Short video of "Three Rural Issues" by the Huanong Brothers.On this basis,a questionnaire survey was conducted on the fan users of Huanong Brothers in Station B,and data analysis was conducted based on the content of the questionnaire to obtain the narrative effect analysis of Huanong Brothers.During the process of analyzing its samples,it was found that the "three rural" Short videos of Huanong Brothers were accurate and effective in disseminating rural culture,displaying the spiritual outlook of the new farmers,demonstrating the efficiency of agricultural production,and presenting the new rural ecological environment,This will enable fan users to have some feelings about the implementation of the rural revitalization strategy in the new countryside.Finally,in view of the commercial invasion of rural culture in the Short video dissemination,the degradation of rural culture into entertainment dependencies,and the templating of narrative content,we propose development suggestions from the government,platforms,and the "three rural" self media,with a view to implementing the rural revitalization strategy effectively.