A Study On The Relationship Between The Use Of Short Videos Of Young Farmers And Their Identity In The Process Of Urbanization

Young peasants are currently facing a turning point in self-identity positioning.At the same time,the rise of emerging media to a large extent affects their identity.The past academic achievements show that the use of We Chat media has greatly affected the identity of young farmers.So how the use of Douyin affects the identity of young farmers,which is the key content of this paper.For this reason,under the perspective of identity theory,this article has studied the relationship between the variables used by young farmers and the identity of the youthful identity.Impact.For this reason,according to the research design,this paper first collects relevant data on the use of short videos and the status quo of identity status of young farmers in Licheng County through a questionnaire survey,and then uses inference statistics to analyze the original data.The results of this study show that there is a great correlation between the variables used by young farmers in short video and their identity,which profoundly affects the identity of young farmers.Specifically,from the perspective of short video contact time,the longer young farmers have access to and use short videos,the more they will be inclined to the social role of “citizens”;the shorter the time young farmers use short videos,the more likely they will be.It is difficult to have feelings for the social role positioning of "citizens",and therefore prefer the social role positioning of "rural people".From the analysis of the content hobbies used by young farmers’ short videos,young farmers who like to watch short videos of “rural life” are more inclined to the social role positioning of “rural people”,and they are more interested in “work place videos” and “tech videos”.” and “Entertainment Videos”,young farmers who pay more attention to the city have a better impression of the city,are more inclined to live in the city in the future,and are more inclined to the social role of“citizen”.The motivation of using short videos of "information acquisition" will have an impact on the social role identification of young farmers as "citizens".At the same time,the higher the trust and satisfaction of young farmers in Douyin short videos,the more inclined they are to the social role of "citizens" and the more inclined they are to live in cities.In summary,the research of this article concludes that the use of short videos greatly affects the identity of the young farmers’ group.The study found that the identity identity of young farmers in the process of urbanization is confused,allowing them to better participate in urbanization construction,and then it is reference significance to promote the modernization process of socialism with Chinese characteristics.