Research On The Practice Of Online Mass Line Among Rural Grassroots Cadres In The New Era

The mass line is the eternal lifeline of our party and the fundamental working line for carrying out all work.In different periods,the mass line has both a consistent spiritual quality and reflects the distinctive characteristics of the times.As socialism with Chinese characteristics enters a new era and network information develops rapidly,new changes have emerged in the development of the mass route.The combination of the mass line and the internet has given rise to the online mass line,which is an extension of the mass line in the virtual space of the network and a new channel of communication between the party and the masses opened up in response to the new and rapidly changing situation of the internet.The practice of online mass line by rural grassroots cadres is an integral part of our Party’s online mass line in the new era,with a solid theoretical and practical foundation.Its theoretical foundation is rooted in the classical Marxist view of the masses and the thinking of the mass line of the Communist Party of China;its practical foundation comes from the practice of online poverty alleviation action,digital village construction and rural grassroots "Internet plus Party building".The necessity for rural grassroots cadres to practice the online mass line is reflected in its important practical value.The practice of online mass line by rural grassroots cadres is an important way to cope with the new changes in rural mass work in the era of network information,a necessary way to mobilize rural outsiders to participate in rural governance,and an inherent requirement for the implementation of "Internet plus Party Building" at the rural grassroots level,which is of great significance to promote the rural revitalization strategy,innovate rural governance and strengthen the information construction of rural grassroots party organizations.At present,rural grassroots cadres have subjective problems in terms of cognitive barriers and lack of ability,as well as objective problems in terms of practical problems and lack of system in practicing the online mass line.The cognitive barriers are manifested in the lack of understanding and awareness of network,information technology and online mass line;the lack of ability is reflected in the lack of ability in the collection of online public opinion,the use of online terms,online public opinion propaganda and online governance.Realistic problems include low willingness of online communication between cadres and groups,low motivation of people to participate in public affairs online,and the inability to communicate with "internet illiterate" groups online;the lack of system is manifested in the limited effect of existing relevant policies and regulations,the lack of guiding policies and regulations,and the lack of incentive mechanisms.To address the problems that currently exist for rural grassroots cadres to practice the online mass line,it is necessary to enhance their awareness of practising the online mass line by cultivating internet thinking and other means;to strengthen their training in online information processing,online public opinion propaganda and online governance;to establish a working mechanism of interaction and mutual trust and interconnection for rural grassroots cadres to practice the online mass line to make up for the shortcomings in the system;to build a service platform for rural grassroots cadres to carry out online mass work,extending online government services to townships and helping to make village affairs open online.