Research On Response To Internet Public Events Caused By Short Video Dissemination

Driven by mobile Internet technology,the information society has gradually formed a“fragmented” cultural communication environment.Various short video platforms that satisfy the public’s “fragmented” content consumption are leading the online media and have become an important force in reshaping the ecology of public opinion.The position of online public opinion has gradually shifted from traditional graphic media to short video social media platforms.Compared with traditional social media,the advantages of short video popularity are obvious: the content is short and concise,the way to obtain information is convenient and efficient,the social attribute is strong,and the threshold for use is low,which can greatly enrich the form of people’s access to information.The short video omits the traditional text information of the long talk,and directly presents the most exciting,the most diverse,and the most powerful content to the audience.The 360-degree surround of sight and hearing creates a narrative spectacle that allows the audience to quickly get Immersive experience,so as to stimulate audience participation and resonance to the greatest extent.A prominent feature of short videos is the recording and timely release of social emergencies.Due to the limitation of long production cycle,small information capacity and high cost,traditional graphic communication media greatly reduces the timeliness of news,and general social events are difficult to be seen by the public and attract widespread attention.However,with the help of short videos with simplified production process and low production threshold,the “baton” of dissemination has been gradually handed over from traditional media to netizens,and everyone may become a recorder and disseminator of emergencies,which makes Ordinary people can also get high attention and help for ordinary things.However,the “short” gene of short videos is destined to convey information that is all point-to-point,which is inevitably insufficient in depth and breadth.Whether intentional or unintentional,out-of-context may mislead the public,exacerbate the split between the truth and emotions of the incident,trigger the irrational group emotions of the public,and eventually evolve into diverse and uncertain online public opinion.The rapid fermentation of public opinion incidents has always been implicated in the direction of the incident and the mentality of the public.How can the mainstream media stir up the turbulence in the noisy public opinion field,convey a true,rational,objective and authoritative voice,and effectively play the role of public opinion guidance? It also requires deep thinking and active practice.The main content of the article is the research on coping strategies for network public opinion incidents caused by short video dissemination.This article is divided into five parts.The first part is the introduction.The research background and significance are expounded,and the domestic and foreign research results are analyzed for reference,which is beneficial to the follow-up research.The second part is an overview of the response to online public opinion incidents caused by short video dissemination.The first is to define the relevant concepts,and to expound the relevant theories that guide this thesis,so as to lay the theoretical foundation for the subsequent discussion of the thesis.The third part is a typical case of response to online public opinion incidents caused by short video dissemination.By analyzing the evolution process of public opinion events and the response work of relevant departments at various stages of public opinion,find out the problems existing in the process of public opinion response.The fourth part is the analysis of the problems and causes in the response to the network public opinion incidents caused by the dissemination of short videos.By analyzing the main body of public opinion,it provides a reference for the following specific strategies and suggestions,it provides a reference for the following specific strategies and suggestions.The fifth part is the strategic suggestion for the response to the network public opinion incidents caused by the short video dissemination,which provides reasonable opinions for the government to deal with the network public opinion incidents caused by the short video dissemination more scientifically and efficiently.