Gongyi First Secretary In The Village Live Broadcast Farmers With Goods Satisfaction Evaluation

Live with advancement of the strategy of rejuvenating rural and agricultural products sales development gradually normalized.based on digital rural strategy,and is impacted by the outbreak of the new champions league in 2020 and the influence of crucial task of our country out of poverty,to help rural agricultural modernization development,local residency etc,first secretary of the leading cadres will use live sales platform,the government credibility for the local agricultural products brand,Serve the people heart and soul.As the main force in the development of basic industries in China,farmers are an indispensable part of the first Secretary in the village to participate in the live broadcast with goods sales model,so it is very important to analyze and evaluate their satisfaction with participating in this model.In gongyi city farmers as the research object,in view of its participation in residency first secretary will live with cargo satisfaction analysis,gongyi city to promote agricultural modernization and build a service-oriented government,and it is of great significance to promote rural revitalization of the development,enrich the cadre to live with goods of the results of the study at the same time for other areas to study the cadre live farmers’ satisfaction with the goods.Based on Maslow’s demand theory,agricultural product marketing theory and information asymmetry theory,this paper comprehensively uses literature analysis method,questionnaire survey method,interview analysis method and empirical analysis method,and deeply discusses the satisfaction of farmers with live delivery of goods by the first Secretary of Gongyi Village.After investigation,the mode of "First village secretary + live broadcast with goods" in Gongyi city has been explored since 2017,and has achieved good results in the development of recent years,and a large number of advanced first village secretaries have emerged.Although there are serious homogenization of contents,imperfect production and marketing system,inadequate implementation of supervision responsibilities,and few cooperation platforms in the live broadcast,the first secretaries in villages bring goods to increase farmers’ income through live broadcast,which also drives the integration of local industries,and farmers have a high degree of satisfaction with this sales model.However,through the questionnaire survey,farmers’ satisfaction was transformed into a quantitative study.It was found that the first Secretary of Gongyi Village in Live delivery of agricultural products sales model still has shortcomings in some aspects,and farmers’ satisfaction needs to be improved.For example,farmers are still not satisfied with the construction of various road facilities and express delivery and logistics points within the village,the transportation cost generated in the sale of agricultural products,and farmers’ right of discourse.Must strive to strengthen the construction of information infrastructure in rural areas,at the same time we need to promote the government to residency first secretary will live with cargo related policy implementation,strengthen their information literacy at the same time,farmers cultivate agricultural talents to create more new era,improve the core competitiveness of agricultural products,guarantee the quality of agricultural products,on the basis of sustainable enterprises cooperation,Strengthen the support of high-quality live broadcast platforms and leading enterprises,innovate the cadres live broadcast sales model,so as to better improve the satisfaction of farmers.