A Research On The Communication And Dissemination Of Socialist Core Values In The New Media

The core values of socialism are the value orientation of the development of socialism with Chinese characteristics in the new era,and play a guiding and normative role in guiding and regulating the people’s ideological concepts and practical behaviors.With the iterative update of network technology,new media are emerging in an endless stream.Promoting the effective dissemination of socialist core values with the help of new media can better condense the spiritual strength to realize the great rejuvenation of the Chinese nation.Since the 18 th National Congress,General Secretary Xi Jinping has always attached great importance to the cultivation of socialist core values and Internet propaganda,issued a series of important expositions around the core socialist values and Internet propaganda work,and put forward a series of new ideas,new viewpoints and new arguments,providing a fundamental basis for strengthening the dissemination of socialist core values under the vision of new media.Guided by Marxist theory,this paper synthesizes the contents of communication,education,ethics and psychology to conduct research on the dissemination of socialist core values in new media,socialist core values and new media perspectives.New media is an important carrier for the dissemination of socialist core values,and socialist core values have a guiding and integrating role in the dissemination of new media.Based on the concepts of new media and socialist core values,the current situation of the dissemination of socialist core values is analyzed from the elements of communication subject,object,content,channel,technology,etc.,and the reasons for the current challenges facing the dissemination of socialist core values are clarified,so as to establish a research starting point for this paper.New media is an important influencing factor of the elements of the dissemination of socialist core values,which to a large extent affects its actual communication effect.Based on the current situation of the dissemination of socialist core values from the perspective of new media,the author finds that the main characteristics of the current new media such as digitization,interactivity and personalization affect the elements of the dissemination of socialist core values,which not only create convenient conditions for them,but also make them face challenges.Under the perspective of new media,there have been phenomena such as the diversification of subjects,the diversification of communication technology,and the complexity of communication content,resulting in the flooding of multiple values in the new media environment,the complexity of the communication ecology,the complex and changeable communication environment,the emergence of irregular communication order,and the squeeze of the space for the dissemination of socialist core values.Therefore,it proposes countermeasures to consolidate the leadership of the dissemination of socialist core values,grasp the discourse power of socialist core values,and grasp the power of management of the dissemination of socialist core values,and explore ways to promote the effective dissemination of socialist core values.It is hoped that the ecological complexity of cyberspace can be improved,the environment for the dissemination of socialist core values can be improved,and the influence of socialist core values can be enhanced.