A Study On The Dissemination Of Socialist Core Values ​​in The New Media

Cultural development is the cornerstone of Party building and the soul of national development. Since the 18 th CPC National Congress, the Party and State attach great importance to the spread and practice of core socialist values. With coming of the era of new media, the original mode of information dissemination has been broken, and the propagation mode of core socialist values and acceptance form also has been changed, which provides us with the most convenient way of communication. The new media becomes the important carrier of the spread of mainstream social values, and brings new opportunities for the spread of core socialist values. However, the characteristics of new media also brought some negative effects, such as false information, cultural penetration, personal information leakage, etc., which makes the spread of core socialist values for a new challenge.The comprehensive analysis of the spread of core socialist values in new media environment is of great significance. This helps us to better play to the advantages of new media, vigorously promote and practice the core socialist values. In this paper, the research contents are divided into the following several parts:Firstly, this paper introduces the connotations and characteristics of new media, the connotations and characteristics of new media age. Secondly, this paper studies the opportunities and challenges in the spread of core socialist values in the new media era. Finally, this paper puts forward some ways for the effective communication of core socialist values under the condition of new media era, which is the key of the paper. This part would be discussed from five aspects: One is to ensure that the dominant position of core socialist values, the second is to construct the three-dimensional network in the spread of core socialist values, three is to perfect laws and regulations of the new media, four is to develop a strong media workers team, five is to make the network opinion leaders leading role into full play.