Research On The Military Civilian Integration Strategy Of BM Company

As an important unit of national defense science,technology and industry system,BM company is also a navy enterprise.With rich experience and capacity in design,processing and production of ship,BM company has made significant contributions to the development and production of China’s warships and other naval supplies.In the current development form of military enterprises,the formulation of effective civil-military integration strategy for the survival and development of BM company plays a vital role.How to optimize the civil-military integration scheme according to the existing problems of BM company.It is a hot issue that BM company pays attention to at present.Based on the military and civilian integration strategy as well as the theoretical basis of civil-military integration development model at home and abroad,this paper analyzes BM company’s present situation of civil-military integration and internal and external environmental factors,develops the BM company’s civil-military integration strategies in order to make full use of military technologies in civil areas.Firstly,this paper analyzes the BM company’s the current situations of civil-military integration and internal technology and manufacturing capabilities in terms of value analysis.Secondly,the paper analyzes the BM company’s internal competitive situations and development trends.The SWOT analysis is conducted to summarize the BM company’s strength,weakness,opportunity and threaten.Thirdly,the paper proposes the BM company’s development strategies with cooperation between military and civil products and innovation integration of technologies.Finally,the implementation solution is proposed.