Research On Government Supervision Of Suzhou Real Estate Brokerage Industry

China’s real estate market has experienced a stage of rapid development.During this period,the penetration of the Internet into the brokerage industry has made housing information more transparent,and the market has put forward higher requirements for broker services.Whether it is from the needs of the market or the needs of industry development,the industry is required to develop in a more standardized direction.This requires both the industry’s own efforts and the government’s corresponding regulatory policies.Suzhou,as a strong second-tier city with a resident population of more than 10 million,the real estate market has entered a stage of improving demand,and the normative demand for the brokerage industry is more urgent.This paper mainly adopts interview method,field research method and other research methods,uses Smith’s policy implementation model and information asymmetry theory to study and analyze the government supervision of Suzhou real estate brokerage industry,and then enriches the research on the government supervision of China’s real estate brokerage industry,and makes a modest contribution to improving industry supervision and standardizing industry development.The research shows that based on the government’s consideration of the purpose of supervision of the brokerage industry,that is,to maintain market order,protect the interests of information disadvantage parties,and encourage industry entities to improve industry efficiency,the government supervision of the real estate brokerage industry in Suzhou still has problems such as insufficient market constraints,inadequate information disclosure,and insufficient incentives for the industry.The main reasons are as follows:First,there are defects in the design of regulatory policies,mainly due to loopholes and unreasonable laws and regulations.Second,the efficiency of government agencies is low,which is manifested by insufficient government supervision,limited rationality and insufficient sharing of information;third,the target group policy compliance is poor,mainly reflected in two aspects of brokers and buyers and sellers;fourth,the external environment is not ideal,mainly refers to the social bias against the industry and the lack of technology penetration into the industry.In addition,there are also the effects of information asymmetry.In this regard,the government should improve the market restraint mechanism and stabilize the market order from the aspects of laws and regulations and regulatory bodies;strengthen the disclosure of credit information,housing information and market information to protect the interests of all subjects;through the establishment of multiple market mechanisms and housing sharing mechanisms to optimize incentives to help improve industry efficiency.