A Study On The Emotional Communication Of Traffic Policerelated Politics Tik Tok Short Videos

In recent years,the Tik Tok short videos platform has emerged,and with its unique recommendation mechanism and traffic advantage,it has become the head platform in the short video fields and the earliest position for short video propaganda of government affairs.Among the many short video accounts,the Tik Tok short video account of traffic police government affairs stands out by virtue of its unique communication strategy and has developed into one of the largest and most popular short video accounts of government affairs.In order to adapt to the communication characteristics of Tik Tok and enhance the stickiness of user,the traffic police Tik Tok account actively uses the means of emotional communication to innovate the communication mode,which has attracted the attention of the majority of users.This paper takes traffic police-related short government affairs videos as the research object.Through content analysis,in-depth interview and other research methods,combined with related theories such as emotional communication and interactive ceremony chain,this paper makes an in-depth analysis of video contents,video titles,emotional types and auditory presentation of traffic police-related short videos on Tik Tok platform.This paper expounds the current interactive ritual mechanism of emotional communication of traffic police Tiktok from three aspects:formation elements,operation process and production results.On this basis,it constructs an interactive ritual chain model of emotional communication of traffic police short video of government affairs.Then,focusing on emotional communication itself,it summarizes and explains the significance of emotional communication of short video of traffic police Tiktok.Further put forward the development direction of other government number emotional communication.The study found that the traffic police category of political Tik Tok short videos would cause emotional changes and emotional resonance among viewers through video content,title sentence categories,background music and specific emotional delivery such as moving and believing.Secondly,the emotional transmission mechanism of the short traffic police-type governmental Tik Tok short video basically conforms to the interactive ritual process:the physical virtual presence of the audience;the exclusion of outsiders who do not follow the traffic police-type governmental account;the shared attention of the insiders to road safety knowledge;and the shared emotional experience during the interactive feedback process.In this process,the participating individuals gain long-term emotional energy,generate group symbols belonging to insiders,gain identity,strengthen group solidarity and eventually form a group moral sense and identify with the traffic police profession.In addition,the emotional communication of short videos on Tik Tok of traffic police affairs has a certain significance and value.Meanwhile,its emotional communication practice also provides reference for other traffic police affairs Tik Tok accounts.