Research On The Influence And Response Of Online Short Videos On College Students’ Ideological And Political Education

In recent years,the rapid development and popularity of online short videos have become an important platform for people to get information and interact and communicate.Internet short videos are favored by college students with the characteristics of fragmentation,virtualization,circling and homogenization,but the continuous breeding of vulgar and vicious information not only weakens college students’ judgment and understanding,but also brings serious challenges to college students’ ideological and political education.In December 2016,General Secretary Xi Jinping stressed at the national conference on ideological and political work in colleges and universities that "new media and new technologies should be used to make the work live and promote a high degree of integration between the traditional advantages of ideological and political work and information technology to enhance the sense of the times and attractiveness".Ideological and political education of college students should be combined with the development of the times and the actual needs,fully use new media and new technologies for change and innovation,and constantly enhance the attractiveness and affinity of ideological and political education.This study adopts problem-oriented research methods such as literature research method,cross-disciplinary research method and questionnaire survey method to explore the influence and response of short online videos on the ideological and political education of college students.Firstly,the concept,types and characteristics of short online videos are explained,and the necessity and theoretical basis of strengthening the ideological and political education of college students under the influence of short online videos are discussed.Secondly,based on the questionnaire survey,we analyze the current situation of the influence of online short videos on the ideological and political education of college students,and propose that online short videos optimize the teacher-student relationship of college students’ ideological and political education,expand the working field of college students’ ideological and political education,enrich the information resources of college students’ ideological and political education,and innovate the ways and methods of college students’ ideological and political education,but also have the problems of impacting the dominance of teachers,restricting At the same time,there are also problems such as impacting teachers’ dominance,restricting students’ autonomy,weakening the orientation of content and increasing the complexity of the environment,which are mainly due to some teachers’ educational concepts lagging behind the development of technology,some students’ poor ability to discriminate educational information,the lack of professional guidance and technical support for content construction,and the trend of pan-entertainment of educational information dissemination.Again,the response objectives are proposed in terms of strengthening the positive influence of online short videos on the ideological and political education of college students and weakening the negative influence of online short videos on the ideological and political education of college students,and the response principles such as combining theory and practice,combining education and communication,combining systemic and ubiquitous,and combining reality and virtual should be insisted.Finally,specific coping strategies are proposed in terms of strengthening teachers’ nurturing role,improving students’ media literacy,enhancing content value leadership,and improving institutional mechanisms for nurturing.In order to provide certain reference and reference for relevant theoretical research and practical exploration.The conclusion of the study shows that the research on the influence and response of short online videos in the ideological and political education of college students not only optimizes the practice of using short online videos in the ideological and political education of college students,stimulates students’ active learning,but also improves the effectiveness of ideological and political education of college students.