Research On College Students’ Use Of Short Video APP And Political Participation

Short video APP,as an emerging and rapidly developing social media,is changing college students’ habits on the use of media and the methods to acquire information.At the same time,the short video APP has opened a new window for college students to understand the current political life and participate in politics through broadening the network public space for political life,and has guided college students to participate in the transformation of political lifestyle and discourse.Based on the currently very popular social background of the short video apps,detailed review of relevant researches,and self-efficacy theory,this research studies the user behavior,political efficacy,and political participation of college students on short video APP,and try to explore the internal correlation and mechanism of actions between these three points mentioned above.This study selects 18-year-old Chinese college students as the research object,and uses questionnaire survey and interview methods as the main research methods to explore the user behavior,political efficacy,and political participation of college students on short video APP.Based on the analysis of questionnaire data and interview materials,this research has reached to a conclusion that college students have a strong overall demand for short video apps,and they have a high frequency of using short video apps such as Douyin,Tencent Weishi,and Kuaishou,and the main motivation of using such APP are entertainment and information acquisition;the rate of the use of APP on politics of college students overall is high,and college students have a very strong positive impression on those APP;college students’ internal sense of political efficacy is greater than sense of external political efficacy;college students’ online political participation intensity is higher than the intensity of offline political participation;the political use of short video apps by college students has a significant positive correlation effect on their political efficacy and political participation;the political efficacy of college students has a significant positive correlation effect on their political participation;college students’ sense of political efficacy has a significant positive correlation effect on their political participation;the sense of political efficacy of college students plays a part of the intermediary role when it comes to the influence of the political use of short video apps upon one’s own political participation.Against the background of today,this study believes that: government departments should do a good job in the legal governance and macro-control of short video apps;short video APP operators should do a good job on maintaining APP and on the work of helping promote short videos with high-quality content;college students should firmly adhere to their long-range ideals,reasonably plan the use of short video apps,and actively engage with political life through the use of short video apps.Government departments,short video APP operators,and college students should work together to enhance the sense of political efficacy of college students and promote college students to participate in politics more orderly,effectively,and extensively.