Research On The Policy Implementation Of Yinchuan City Government Consumption Coupons

Consumer vouchers are often used during periods of economic downturn or when it is necessary to stimulate consumer demand.At the beginning of 2020,affected by the COVID-19,all kinds of offline retailers and production and service industries in China were hit hard,and residents’ willingness to consume also declined significantly.The real economy once stopped.When the "invisible hand" of the market could not play its due role in adjusting the economy in a timely manner,local governments gave full play to the "visible hand",that is,government intervention,and introduced various policies to issue consumer vouchers one after another.Since March 2020,Yinchuan City has successively introduced a series of consumer voucher policy distribution documents to ensure people’s livelihoods,stimulate consumption,and promote the comprehensive resumption of economic work and production.Data shows that the implementation effect of the consumer voucher policy has a significant driving effect on the recovery of the consumer market.At present,with the improvement of the epidemic situation and the urgent need for measures to stimulate economic recovery,the consumption voucher policy is still an effective policy measure to drive economic growth.Therefore,it is necessary to study the implementation of the consumption voucher policy as a basis for relevant policy formulation and reference.This study uses government intervention and information asymmetry theory as the entry point to sort out the relevant policy documents and types of consumer vouchers issued in Yinchuan City since 2020.A questionnaire survey and current situation analysis were conducted on the implementation status of consumer voucher policies in Yinchuan City,and the following main problems were found:insufficient publicity,limited coverage of consumer vouchers,economic downturn,decreased purchasing power and willingness of consumers The short-term benefits of issuing consumer bonds are obvious but the endurance is limited,and some merchant platforms have moral hazard due to false preferences.At the same time,based on the actual situation of Yinchuan City,we put forward optimization suggestions for the implementation of consumer bonds policies,such as strengthening policy publicity to reduce information asymmetry,promoting steady economic development through government intervention,innovating the issuance mode of consumer bonds to reduce information barriers and playing the role of government supervision Strengthen the supervision of the entire process of issuing consumer vouchers,in order to better optimize the implementation of consumer voucher policies and fully leverage the recovery role of consumer vouchers in boosting the economy.