Research On The Presentation Of The Content Of The Ministry Of Foreign Affairs Spokeman’s Twitter And The National Image In The Post-epidemic Era

How to tell the story of China and shape the image of the country has always been a topic of common concern for the academic community.As one of the largest social media,Twitter provides a fast and effective communication platform,increases more opportunities for international communication.For China,telling a good Chinese story on Twitter is an important way to spread and shape China’s national image.With the help of content analysis method,this thesis collected 3194 tweets of Hua Chunying(@Hua Chunying华春莹)from April 1,2021 to March 31,2022 through API(Application Programming Interface)as research samples.Through the analysis and processing of data,it was found that the main features of Hua Chunying’s tweets are both local and global-centered,involving a wide range of content but highly aggregated,mainly about issues such as China’s vaccine,diplomatic activities and the Winter Olympics.In addition,this thesis also extracted subjective sentiment information from text through artificial intelligence automatic sentiment analysis,computer language and other technical methods.The research found that tweets were mainly positive,accompanied by a small amount of neutral and negative sentiment.Through the statistical analysis,it was found that the number of likes and the number of forwards were significantly positively correlated,but there was no significant relationship between the sentiment tendency and the number of likes and shares.Based on the agenda-setting theory,we found the image of China created in Hua Chunying’s tweets were: harmonious democracy,free and equal political image;prosperity and diversified development social image;open and friendly diplomatic image with active exchanges;economic image of prosperity and development and seeking progress in stability;image of a big country actively participating in the global medical and health construction,as well as the image of sports power with low-carbon and green Olympics.Through the collection and analysis of Hua Chunying’s tweets and interactive data,it can be concluded that the communication strategies included originality,setting up topic labels to improve the content aggregation,setting topics to guide public opinion,and catching on with current events.But there were also shortcomings,such as less interaction between disseminator and the users.In the future,we can improve it from changing the political propaganda tone,creating the three-dimensional full figure of disseminator,and expanding the coverage of the content of the topic.The development of technology has not only changed the way of information dissemination,but also made the agenda-setting theory subject generalization,the dissemination path diversification,and the dissemination effect and interaction enhancement.In the post-epidemic era,actively applying the agenda-setting theory to promote the construction and dissemination of China’s image will help China overcome the barriers of external communication and tell the Chinese local story in different contexts.